Client Profile
- Client Type: Local Restaurant Chain
- Service Provided: Fully Managed SEO
- Service Cost: $1000 per month
- Service Start Date: September 2022
- Service End Date: July 2023
Problem Statement
Our client, a local restaurant chain, faced challenges in attracting local customers through online searches. Despite their popularity, their online presence was limited, affecting their ability to engage with potential customers. The goal was to increase local visibility, drive more foot traffic, and improve customer engagement.
Proposed Solution
Localized Content Strategy
- Developed content tailored to the local audience, including blog posts about local events and cuisine.
- Optimized website content with localized keywords to improve search engine rankings for local searches.
Google My Business Optimization
- Enhanced Google My Business profiles with updated information, high-quality images, and regular posts.
- Encouraged customers to leave reviews and engaged with them to improve online reputation.
Local Backlink Acquisition
- Secured backlinks from local websites, directories, and blogs to boost domain authority and local SEO.
- Collaborated with local influencers and businesses for cross-promotional opportunities.
Execution of the SEO Strategy
Keyword Implementation
- Targeted local-specific keywords relevant to the restaurant industry.
- Monitored keyword performance and adjusted strategies based on data insights.
Technical SEO Enhancements
- Fixed technical issues such as broken links and slow page speed.
- Ensured mobile responsiveness to provide a better user experience.
Tangible Results
Local Visibility Improvement
- Within 10 months, organic traffic increased from 0 to 6.6K monthly visitors.
- The restaurant chain ranked higher for local search queries and keywords.
Customer Engagement and Foot Traffic
- Increased customer engagement through improved Google My Business interactions and local content.
- Boosted foot traffic and reservations as a result of enhanced online visibility.
Budget and Timeline
- Budget: $500 per month
- Timeline: 10 months (September 2022 to July 2023)
Conclusion
Our fully managed SEO service significantly improved the local visibility and customer engagement of the client’s restaurant chain. Through localized content, Google My Business optimization, and local backlink acquisition, we achieved remarkable results within the specified budget and timeline.
