Reverse-engineer the world's best SEO programs

Deep-dive analysis of how Nike, Amazon, Airbnb, and other category leaders dominate organic search — and how to apply their exact strategies to your business.

Browse Breakdowns
Martial NotarangeloBy Martial Notarangelo · Founder, Authority Specialist
All (68)E-Commerce (5)Tech (5)Travel (5)Media (4)Retail (3)Real Estate (4)Finance (3)Food (5)Healthcare (5)Automotive (5)Telecom (4)Energy (3)Education (5)Gaming (4)B2B (5)Legal (3)
E-CommerceAmazon

Amazon's Product Page SEO Architecture

2.4B+
Monthly Visits
$890M
Traffic Value
156M+
Indexed Pages
View analysis
E-CommerceWalmart

Walmart's Local + E-Commerce SEO Strategy

410M+
Monthly Visits
$124M
Traffic Value
4,500+
Store Pages
View analysis
Travel & HospitalityAirbnb

Airbnb's Local Travel SEO

456M+
Monthly Visits
$167M
Traffic Value
7M+
Listings
View analysis
Media & EntertainmentNetflix

Netflix's Content Discovery SEO

567M+
Monthly Visits
$234M
Traffic Value
190+
Countries
View analysis
Media & EntertainmentSpotify

Spotify's Music Discovery SEO

234M+
Monthly Visits
$89M
Traffic Value
100M+
Tracks
View analysis
Retail & FashionNike

Nike's Athletic Wear SEO Dominance

145M+
Monthly Visits
$78M
Traffic Value
94%
Category Share
View analysis
AutomotiveTesla

Tesla's Electric Vehicle SEO

178M+
Monthly Visits
$234M
Traffic Value
95%
EV Searches
View analysis
B2B & EnterpriseShopify

Shopify's E-commerce Platform SEO

178M+
Monthly Visits
$234M
Traffic Value
2M+
Merchants
View analysis
E-CommerceTargetComing soon

Target's Omnichannel SEO Approach

178M+
Monthly Visits
$52M
Traffic Value
1,900+
Locations
Analysis in progress
E-CommerceeBayComing soon

eBay's Marketplace SEO at Scale

735M+
Monthly Visits
$198M
Traffic Value
1.3B+
Listings
Analysis in progress
E-CommerceEtsyComing soon

Etsy's Long-Tail Keyword Strategy

377M+
Monthly Visits
$89M
Traffic Value
95M+
Products
Analysis in progress
Tech & SoftwareAppleComing soon

Apple's Brand Authority SEO

1.2B+
Monthly Visits
DR
96 Authority
98%
Brand Dominance
Analysis in progress
Tech & SoftwareMicrosoftComing soon

Microsoft's Enterprise SEO Strategy

890M+
Monthly Visits
$245M
Traffic Value
45M+
Keywords
Analysis in progress
Tech & SoftwareSalesforceComing soon

Salesforce's B2B SaaS SEO Playbook

52M+
Monthly Visits
$78M
Traffic Value
2.8M+
Keywords
Analysis in progress
Tech & SoftwareAdobeComing soon

Adobe's Creative Software SEO

245M+
Monthly Visits
$134M
Traffic Value
8.9M+
Keywords
Analysis in progress
Tech & SoftwareOracleComing soon

Oracle's Technical Documentation SEO

67M+
Monthly Visits
$92M
Traffic Value
12M+
Pages
Analysis in progress
Travel & HospitalityBooking.comComing soon

Booking.com's International SEO

623M+
Monthly Visits
$289M
Traffic Value
43
Languages
Analysis in progress
Travel & HospitalityExpediaComing soon

Expedia's Multi-Vertical SEO

234M+
Monthly Visits
$98M
Traffic Value
3.2M+
Properties
Analysis in progress
Travel & HospitalityTripAdvisorComing soon

TripAdvisor's UGC SEO Strategy

378M+
Monthly Visits
$145M
Traffic Value
8.6M+
Locations
Analysis in progress
Travel & HospitalityMarriottComing soon

Marriott's Hotel Brand SEO

89M+
Monthly Visits
$67M
Traffic Value
8,000+
Properties
Analysis in progress
Media & EntertainmentYouTubeComing soon

YouTube's Video Search Optimization

8.2B+
Monthly Visits
$1.2B+
Traffic Value
800M+
Videos
Analysis in progress
Media & EntertainmentDisneyComing soon

Disney's Multi-Brand SEO Strategy

178M+
Monthly Visits
$123M
Traffic Value
12+
Brands
Analysis in progress
Retail & FashionZaraComing soon

Zara's Fast Fashion SEO

89M+
Monthly Visits
$45M
Traffic Value
96
Countries
Analysis in progress
Retail & FashionH&MComing soon

H&M's Sustainable Fashion SEO

67M+
Monthly Visits
$34M
Traffic Value
5,000+
Stores
Analysis in progress
Real Estate & HomeZillowComing soon

Zillow's Real Estate Search Dominance

234M+
Monthly Visits
$156M
Traffic Value
135M+
Properties
Analysis in progress
Real Estate & HomeRedfinComing soon

Redfin's Agent-Powered SEO

78M+
Monthly Visits
$45M
Traffic Value
95+
Markets
Analysis in progress
Real Estate & HomeHome DepotComing soon

Home Depot's DIY Content SEO

234M+
Monthly Visits
$89M
Traffic Value
2,300+
Stores
Analysis in progress
Real Estate & HomeIKEAComing soon

IKEA's Product Discovery SEO

156M+
Monthly Visits
$67M
Traffic Value
12,000+
Products
Analysis in progress
Finance & InsuranceChaseComing soon

Chase's Financial Services SEO

123M+
Monthly Visits
$234M
Traffic Value
4,700+
Branches
Analysis in progress
Finance & InsuranceProgressiveComing soon

Progressive's Insurance Quote SEO

89M+
Monthly Visits
$178M
Traffic Value
95%
US Coverage
Analysis in progress
Finance & InsuranceAmerican ExpressComing soon

Amex's Premium Card SEO

67M+
Monthly Visits
$145M
Traffic Value
140+
Countries
Analysis in progress
Food & DeliveryDoorDashComing soon

DoorDash's Local Delivery SEO

145M+
Monthly Visits
$67M
Traffic Value
7,000+
Cities
Analysis in progress
Food & DeliveryUber EatsComing soon

Uber Eats' Restaurant Discovery SEO

123M+
Monthly Visits
$56M
Traffic Value
6,000+
Cities
Analysis in progress
Food & DeliveryUberComing soon

Uber's Ride-Sharing SEO Strategy

234M+
Monthly Visits
$145M
Traffic Value
10,000+
Cities
Analysis in progress
Food & DeliveryStarbucksComing soon

Starbucks' Local + Mobile SEO

89M+
Monthly Visits
$67M
Traffic Value
35,000+
Stores
Analysis in progress
Food & DeliveryCoca-ColaComing soon

Coca-Cola's Brand Authority SEO

67M+
Monthly Visits
$45M
Traffic Value
200+
Countries
Analysis in progress
Healthcare & MedicalCVS HealthComing soon

CVS's Pharmacy & Healthcare SEO

156M+
Monthly Visits
$89M
Traffic Value
9,900+
Locations
Analysis in progress
Healthcare & MedicalUnitedHealthComing soon

UnitedHealth's Healthcare Services SEO

45M+
Monthly Visits
$123M
Traffic Value
50+
States
Analysis in progress
Healthcare & MedicalJohnson & JohnsonComing soon

J&J's Medical Products SEO

67M+
Monthly Visits
$78M
Traffic Value
250+
Products
Analysis in progress
Healthcare & MedicalPfizerComing soon

Pfizer's Pharmaceutical SEO

89M+
Monthly Visits
$145M
Traffic Value
125+
Countries
Analysis in progress
Healthcare & MedicalMayo ClinicComing soon

Mayo Clinic's Medical Information SEO

234M+
Monthly Visits
$167M
Traffic Value
10,000+
Conditions
Analysis in progress
AutomotiveFordComing soon

Ford's Automotive Brand SEO

89M+
Monthly Visits
$67M
Traffic Value
100+
Years Heritage
Analysis in progress
AutomotiveToyotaComing soon

Toyota's Global Auto SEO

145M+
Monthly Visits
$98M
Traffic Value
170+
Countries
Analysis in progress
AutomotiveCarMaxComing soon

CarMax's Used Car Marketplace SEO

67M+
Monthly Visits
$45M
Traffic Value
50,000+
Cars
Analysis in progress
AutomotiveAutoZoneComing soon

AutoZone's Auto Parts SEO

78M+
Monthly Visits
$56M
Traffic Value
6,000+
Stores
Analysis in progress
TelecommunicationsVerizonComing soon

Verizon's Telecom Services SEO

123M+
Monthly Visits
$178M
Traffic Value
98%
US Coverage
Analysis in progress
TelecommunicationsAT&TComing soon

AT&T's Network Provider SEO

134M+
Monthly Visits
$156M
Traffic Value
99%
US Coverage
Analysis in progress
TelecommunicationsT-MobileComing soon

T-Mobile's Mobile Carrier SEO

89M+
Monthly Visits
$123M
Traffic Value
5G
Nationwide
Analysis in progress
TelecommunicationsComcastComing soon

Comcast's Cable & Internet SEO

98M+
Monthly Visits
$134M
Traffic Value
40+
States
Analysis in progress
Energy & UtilitiesShellComing soon

Shell's Energy Company SEO

67M+
Monthly Visits
$89M
Traffic Value
70+
Countries
Analysis in progress
Energy & UtilitiesExxonMobilComing soon

ExxonMobil's Oil & Gas SEO

56M+
Monthly Visits
$78M
Traffic Value
Global
Operations
Analysis in progress
Energy & UtilitiesTesla EnergyComing soon

Tesla Energy's Solar & Battery SEO

45M+
Monthly Visits
$67M
Traffic Value
Renewable
Focus
Analysis in progress
Education & EdTechCourseraComing soon

Coursera's Online Learning SEO

234M+
Monthly Visits
$123M
Traffic Value
7,000+
Courses
Analysis in progress
Education & EdTechKhan AcademyComing soon

Khan Academy's Educational Content SEO

178M+
Monthly Visits
$89M
Traffic Value
100%
Free
Analysis in progress
Education & EdTechUdemyComing soon

Udemy's Course Marketplace SEO

156M+
Monthly Visits
$78M
Traffic Value
210,000+
Courses
Analysis in progress
Education & EdTechDuolingoComing soon

Duolingo's Language Learning SEO

134M+
Monthly Visits
$67M
Traffic Value
40+
Languages
Analysis in progress
Education & EdTechCheggComing soon

Chegg's Student Services SEO

89M+
Monthly Visits
$56M
Traffic Value
3M+
Textbooks
Analysis in progress
Gaming & EntertainmentSteamComing soon

Steam's Gaming Platform SEO

345M+
Monthly Visits
$234M
Traffic Value
50,000+
Games
Analysis in progress
Gaming & EntertainmentPlayStationComing soon

PlayStation's Console Gaming SEO

178M+
Monthly Visits
$156M
Traffic Value
120M+
Users
Analysis in progress
Gaming & EntertainmentTwitchComing soon

Twitch's Live Streaming SEO

267M+
Monthly Visits
$189M
Traffic Value
7M+
Streamers
Analysis in progress
Gaming & EntertainmentRobloxComing soon

Roblox's Gaming Community SEO

234M+
Monthly Visits
$145M
Traffic Value
70M+
Daily Users
Analysis in progress
B2B & EnterpriseHubSpotComing soon

HubSpot's Marketing Software SEO

89M+
Monthly Visits
$123M
Traffic Value
120+
Countries
Analysis in progress
B2B & EnterpriseSlackComing soon

Slack's Workplace Communication SEO

67M+
Monthly Visits
$89M
Traffic Value
10M+
Daily Users
Analysis in progress
B2B & EnterpriseZoomComing soon

Zoom's Video Conferencing SEO

134M+
Monthly Visits
$156M
Traffic Value
300M+
Meetings
Analysis in progress
B2B & EnterpriseMailchimpComing soon

Mailchimp's Email Marketing SEO

78M+
Monthly Visits
$98M
Traffic Value
12M+
Users
Analysis in progress
Legal & ProfessionalLegalZoomComing soon

LegalZoom's Legal Services SEO

45M+
Monthly Visits
$67M
Traffic Value
2M+
Businesses
Analysis in progress
Legal & ProfessionalLinkedInComing soon

LinkedIn's Professional Network SEO

456M+
Monthly Visits
$345M
Traffic Value
900M+
Members
Analysis in progress
Legal & ProfessionalIndeedComing soon

Indeed's Job Search SEO

378M+
Monthly Visits
$267M
Traffic Value
60+
Countries
Analysis in progress

Authority Specialist · Managed SEO

Need a team to carry the work through?

Explore our managed SEO approach, what an engagement covers and the current budget guide. No account is needed to review the service.

When you are ready to share your brief, create your free workspace. The proposed work, price and terms are reviewed before a paid engagement.