Reverse-engineer the world's best SEO programs

Deep-dive analysis of how Nike, Amazon, Airbnb, and other category leaders dominate organic search — and how to apply their exact strategies to your business.

Browse Breakdowns
Martial NotarangeloBy Martial Notarangelo · Founder, Authority Specialist
All (68)E-Commerce (5)Tech (5)Travel (5)Media (4)Retail (3)Real Estate (4)Finance (3)Food (5)Healthcare (5)Automotive (5)Telecom (4)Energy (3)Education (5)Gaming (4)B2B (5)Legal (3)
E-CommerceAmazon

Amazon's Product Page SEO Architecture

2.4B+
Monthly Visits
$890M
Traffic Value
156M+
Indexed Pages
View analysis
E-CommerceWalmart

Walmart's Local + E-Commerce SEO Strategy

410M+
Monthly Visits
$124M
Traffic Value
4,500+
Store Pages
View analysis
Travel & HospitalityAirbnb

Airbnb's Local Travel SEO

456M+
Monthly Visits
$167M
Traffic Value
7M+
Listings
View analysis
Media & EntertainmentNetflix

Netflix's Content Discovery SEO

567M+
Monthly Visits
$234M
Traffic Value
190+
Countries
View analysis
Media & EntertainmentSpotify

Spotify's Music Discovery SEO

234M+
Monthly Visits
$89M
Traffic Value
100M+
Tracks
View analysis
Retail & FashionNike

Nike's Athletic Wear SEO Dominance

145M+
Monthly Visits
$78M
Traffic Value
94%
Category Share
View analysis
AutomotiveTesla

Tesla's Electric Vehicle SEO

178M+
Monthly Visits
$234M
Traffic Value
95%
EV Searches
View analysis
B2B & EnterpriseShopify

Shopify's E-commerce Platform SEO

178M+
Monthly Visits
$234M
Traffic Value
2M+
Merchants
View analysis
E-CommerceTargetComing soon

Target's Omnichannel SEO Approach

178M+
Monthly Visits
$52M
Traffic Value
1,900+
Locations
Analysis in progress
E-CommerceeBayComing soon

eBay's Marketplace SEO at Scale

735M+
Monthly Visits
$198M
Traffic Value
1.3B+
Listings
Analysis in progress
E-CommerceEtsyComing soon

Etsy's Long-Tail Keyword Strategy

377M+
Monthly Visits
$89M
Traffic Value
95M+
Products
Analysis in progress
Tech & SoftwareAppleComing soon

Apple's Brand Authority SEO

1.2B+
Monthly Visits
DR
96 Authority
98%
Brand Dominance
Analysis in progress
Tech & SoftwareMicrosoftComing soon

Microsoft's Enterprise SEO Strategy

890M+
Monthly Visits
$245M
Traffic Value
45M+
Keywords
Analysis in progress
Tech & SoftwareSalesforceComing soon

Salesforce's B2B SaaS SEO Playbook

52M+
Monthly Visits
$78M
Traffic Value
2.8M+
Keywords
Analysis in progress
Tech & SoftwareAdobeComing soon

Adobe's Creative Software SEO

245M+
Monthly Visits
$134M
Traffic Value
8.9M+
Keywords
Analysis in progress
Tech & SoftwareOracleComing soon

Oracle's Technical Documentation SEO

67M+
Monthly Visits
$92M
Traffic Value
12M+
Pages
Analysis in progress
Travel & HospitalityBooking.comComing soon

Booking.com's International SEO

623M+
Monthly Visits
$289M
Traffic Value
43
Languages
Analysis in progress
Travel & HospitalityExpediaComing soon

Expedia's Multi-Vertical SEO

234M+
Monthly Visits
$98M
Traffic Value
3.2M+
Properties
Analysis in progress
Travel & HospitalityTripAdvisorComing soon

TripAdvisor's UGC SEO Strategy

378M+
Monthly Visits
$145M
Traffic Value
8.6M+
Locations
Analysis in progress
Travel & HospitalityMarriottComing soon

Marriott's Hotel Brand SEO

89M+
Monthly Visits
$67M
Traffic Value
8,000+
Properties
Analysis in progress
Media & EntertainmentYouTubeComing soon

YouTube's Video Search Optimization

8.2B+
Monthly Visits
$1.2B+
Traffic Value
800M+
Videos
Analysis in progress
Media & EntertainmentDisneyComing soon

Disney's Multi-Brand SEO Strategy

178M+
Monthly Visits
$123M
Traffic Value
12+
Brands
Analysis in progress
Retail & FashionZaraComing soon

Zara's Fast Fashion SEO

89M+
Monthly Visits
$45M
Traffic Value
96
Countries
Analysis in progress
Retail & FashionH&MComing soon

H&M's Sustainable Fashion SEO

67M+
Monthly Visits
$34M
Traffic Value
5,000+
Stores
Analysis in progress
Real Estate & HomeZillowComing soon

Zillow's Real Estate Search Dominance

234M+
Monthly Visits
$156M
Traffic Value
135M+
Properties
Analysis in progress
Real Estate & HomeRedfinComing soon

Redfin's Agent-Powered SEO

78M+
Monthly Visits
$45M
Traffic Value
95+
Markets
Analysis in progress
Real Estate & HomeHome DepotComing soon

Home Depot's DIY Content SEO

234M+
Monthly Visits
$89M
Traffic Value
2,300+
Stores
Analysis in progress
Real Estate & HomeIKEAComing soon

IKEA's Product Discovery SEO

156M+
Monthly Visits
$67M
Traffic Value
12,000+
Products
Analysis in progress
Finance & InsuranceChaseComing soon

Chase's Financial Services SEO

123M+
Monthly Visits
$234M
Traffic Value
4,700+
Branches
Analysis in progress
Finance & InsuranceProgressiveComing soon

Progressive's Insurance Quote SEO

89M+
Monthly Visits
$178M
Traffic Value
95%
US Coverage
Analysis in progress
Finance & InsuranceAmerican ExpressComing soon

Amex's Premium Card SEO

67M+
Monthly Visits
$145M
Traffic Value
140+
Countries
Analysis in progress
Food & DeliveryDoorDashComing soon

DoorDash's Local Delivery SEO

145M+
Monthly Visits
$67M
Traffic Value
7,000+
Cities
Analysis in progress
Food & DeliveryUber EatsComing soon

Uber Eats' Restaurant Discovery SEO

123M+
Monthly Visits
$56M
Traffic Value
6,000+
Cities
Analysis in progress
Food & DeliveryUberComing soon

Uber's Ride-Sharing SEO Strategy

234M+
Monthly Visits
$145M
Traffic Value
10,000+
Cities
Analysis in progress
Food & DeliveryStarbucksComing soon

Starbucks' Local + Mobile SEO

89M+
Monthly Visits
$67M
Traffic Value
35,000+
Stores
Analysis in progress
Food & DeliveryCoca-ColaComing soon

Coca-Cola's Brand Authority SEO

67M+
Monthly Visits
$45M
Traffic Value
200+
Countries
Analysis in progress
Healthcare & MedicalCVS HealthComing soon

CVS's Pharmacy & Healthcare SEO

156M+
Monthly Visits
$89M
Traffic Value
9,900+
Locations
Analysis in progress
Healthcare & MedicalUnitedHealthComing soon

UnitedHealth's Healthcare Services SEO

45M+
Monthly Visits
$123M
Traffic Value
50+
States
Analysis in progress
Healthcare & MedicalJohnson & JohnsonComing soon

J&J's Medical Products SEO

67M+
Monthly Visits
$78M
Traffic Value
250+
Products
Analysis in progress
Healthcare & MedicalPfizerComing soon

Pfizer's Pharmaceutical SEO

89M+
Monthly Visits
$145M
Traffic Value
125+
Countries
Analysis in progress
Healthcare & MedicalMayo ClinicComing soon

Mayo Clinic's Medical Information SEO

234M+
Monthly Visits
$167M
Traffic Value
10,000+
Conditions
Analysis in progress
AutomotiveFordComing soon

Ford's Automotive Brand SEO

89M+
Monthly Visits
$67M
Traffic Value
100+
Years Heritage
Analysis in progress
AutomotiveToyotaComing soon

Toyota's Global Auto SEO

145M+
Monthly Visits
$98M
Traffic Value
170+
Countries
Analysis in progress
AutomotiveCarMaxComing soon

CarMax's Used Car Marketplace SEO

67M+
Monthly Visits
$45M
Traffic Value
50,000+
Cars
Analysis in progress
AutomotiveAutoZoneComing soon

AutoZone's Auto Parts SEO

78M+
Monthly Visits
$56M
Traffic Value
6,000+
Stores
Analysis in progress
TelecommunicationsVerizonComing soon

Verizon's Telecom Services SEO

123M+
Monthly Visits
$178M
Traffic Value
98%
US Coverage
Analysis in progress
TelecommunicationsAT&TComing soon

AT&T's Network Provider SEO

134M+
Monthly Visits
$156M
Traffic Value
99%
US Coverage
Analysis in progress
TelecommunicationsT-MobileComing soon

T-Mobile's Mobile Carrier SEO

89M+
Monthly Visits
$123M
Traffic Value
5G
Nationwide
Analysis in progress
TelecommunicationsComcastComing soon

Comcast's Cable & Internet SEO

98M+
Monthly Visits
$134M
Traffic Value
40+
States
Analysis in progress
Energy & UtilitiesShellComing soon

Shell's Energy Company SEO

67M+
Monthly Visits
$89M
Traffic Value
70+
Countries
Analysis in progress
Energy & UtilitiesExxonMobilComing soon

ExxonMobil's Oil & Gas SEO

56M+
Monthly Visits
$78M
Traffic Value
Global
Operations
Analysis in progress
Energy & UtilitiesTesla EnergyComing soon

Tesla Energy's Solar & Battery SEO

45M+
Monthly Visits
$67M
Traffic Value
Renewable
Focus
Analysis in progress
Education & EdTechCourseraComing soon

Coursera's Online Learning SEO

234M+
Monthly Visits
$123M
Traffic Value
7,000+
Courses
Analysis in progress
Education & EdTechKhan AcademyComing soon

Khan Academy's Educational Content SEO

178M+
Monthly Visits
$89M
Traffic Value
100%
Free
Analysis in progress
Education & EdTechUdemyComing soon

Udemy's Course Marketplace SEO

156M+
Monthly Visits
$78M
Traffic Value
210,000+
Courses
Analysis in progress
Education & EdTechDuolingoComing soon

Duolingo's Language Learning SEO

134M+
Monthly Visits
$67M
Traffic Value
40+
Languages
Analysis in progress
Education & EdTechCheggComing soon

Chegg's Student Services SEO

89M+
Monthly Visits
$56M
Traffic Value
3M+
Textbooks
Analysis in progress
Gaming & EntertainmentSteamComing soon

Steam's Gaming Platform SEO

345M+
Monthly Visits
$234M
Traffic Value
50,000+
Games
Analysis in progress
Gaming & EntertainmentPlayStationComing soon

PlayStation's Console Gaming SEO

178M+
Monthly Visits
$156M
Traffic Value
120M+
Users
Analysis in progress
Gaming & EntertainmentTwitchComing soon

Twitch's Live Streaming SEO

267M+
Monthly Visits
$189M
Traffic Value
7M+
Streamers
Analysis in progress
Gaming & EntertainmentRobloxComing soon

Roblox's Gaming Community SEO

234M+
Monthly Visits
$145M
Traffic Value
70M+
Daily Users
Analysis in progress
B2B & EnterpriseHubSpotComing soon

HubSpot's Marketing Software SEO

89M+
Monthly Visits
$123M
Traffic Value
120+
Countries
Analysis in progress
B2B & EnterpriseSlackComing soon

Slack's Workplace Communication SEO

67M+
Monthly Visits
$89M
Traffic Value
10M+
Daily Users
Analysis in progress
B2B & EnterpriseZoomComing soon

Zoom's Video Conferencing SEO

134M+
Monthly Visits
$156M
Traffic Value
300M+
Meetings
Analysis in progress
B2B & EnterpriseMailchimpComing soon

Mailchimp's Email Marketing SEO

78M+
Monthly Visits
$98M
Traffic Value
12M+
Users
Analysis in progress
Legal & ProfessionalLegalZoomComing soon

LegalZoom's Legal Services SEO

45M+
Monthly Visits
$67M
Traffic Value
2M+
Businesses
Analysis in progress
Legal & ProfessionalLinkedInComing soon

LinkedIn's Professional Network SEO

456M+
Monthly Visits
$345M
Traffic Value
900M+
Members
Analysis in progress
Legal & ProfessionalIndeedComing soon

Indeed's Job Search SEO

378M+
Monthly Visits
$267M
Traffic Value
60+
Countries
Analysis in progress