Client Profile
Client Type: Sustainable Goods Store
Service Provided: Fully Managed SEO
Service Cost: $500 per month
Service Start Date: September 2023
Problem Statement
The client, a store specializing in sustainable goods, faced challenges with low organic traffic and limited sales. Despite offering eco-friendly products, their website lacked visibility in search engines, which hindered their ability to attract environmentally conscious consumers.
Proposed Solution
- Green Product SEO: Conducted extensive keyword research to identify high-traffic, relevant keywords related to sustainable and eco-friendly products. Optimized product pages and descriptions to improve search engine rankings.
- Eco-Friendly Blogs: Developed a series of blog posts focused on sustainability, green living tips, and the benefits of eco-friendly products. This content was designed to attract and engage a target audience interested in sustainable living.
- Sustainability Guides: Created comprehensive guides on various sustainability topics, such as reducing carbon footprints and making environmentally responsible purchases. These guides provided valuable information to customers and positioned the store as an authority on sustainability.
Execution of the SEO Strategy
Keyword Implementation
Integrated selected green and eco-friendly keywords seamlessly into product pages, blog posts, and meta descriptions. Developed keyword-rich content such as sustainability guides and green living tips to attract and engage visitors.
Technical SEO Enhancements
Addressed technical SEO issues including broken links, duplicate content, and slow page loading speeds. Implemented structured data markup to enhance search engine understanding of the store’s content and products.
Content Creation and Distribution
Produced high-quality content including eco-friendly blogs, green living tips, and sustainability guides. Promoted content through social media channels and eco-friendly community groups to drive traffic and engagement.
Tangible Results
Increased Organic Traffic
Organic search traffic increased to 4.2K visits per month, reflecting a significant improvement in visibility. The store ranked higher for competitive eco-friendly keywords, driving more qualified traffic.
Higher Sales Conversions
Noticeable boost in sales conversions due to enhanced website visibility and user experience. Higher engagement with content led to increased time spent on site and lower bounce rates.
Budget and Timeline
Budget: $500 per month
Timeline: September 2023 – Present
Conclusion
The fully managed SEO service successfully transformed the client’s online presence, making their sustainable goods store a preferred destination for eco-conscious consumers. By implementing strategic keyword optimization, creating valuable eco-friendly content, and enhancing technical SEO, the client experienced substantial growth in organic traffic and sales, achieving impressive results within the specified budget and timeline.
