Client Profile
Client Type: Real Estate Firm
Service Provided: Fully Managed SEO
Service Cost: $2000 per month
Service Start Date: June 2023
Problem Statement
The client, a real estate agency, faced challenges in gaining visibility for their property listings. Despite having valuable listings, their website was not attracting enough organic traffic, leading to fewer leads and client inquiries.
Proposed Solution
- Local SEO:Implemented localized keyword strategies to target potential clients in specific areas.
- Property Listings Optimization:Enhanced property descriptions with targeted keywords and high-quality images.
- Content Marketing:Developed informative blog posts and articles about the real estate market, buying tips, and area guides.
Execution of the SEO Strategy
Keyword Implementation
Conducted extensive keyword research to identify high-traffic, relevant keywords related to real estate. Focused on both short-tail and long-tail keywords to capture a wider audience.
On-page SEO Enhancements
Optimized meta titles, descriptions, and headers for all web pages. Improved site navigation and internal linking to enhance user experience and search engine crawling.
Content Creation and Distribution
Produced high-quality content including blog posts, market analyses, and client testimonials. Promoted content through social media channels and email newsletters to drive traffic and engagement.
Tangible Results
Organic Traffic Growth
Organic search traffic increased to 12K visits per month, reflecting a significant improvement. The website ranked higher for competitive real estate keywords, driving more qualified traffic.
Increased Leads and Client Inquiries
Noticeable boost in leads and client inquiries due to enhanced website visibility and user experience. Higher engagement with content leading to increased time spent on site and lower bounce rates.
Budget and Timeline
Budget: $2000 per month
Timeline: June 2023 – Present
Conclusion
The fully managed SEO service successfully transformed the client’s online presence, making their real estate agency a preferred choice for potential buyers and sellers. By implementing strategic keyword optimization, improving property listings, and enhancing content marketing efforts, the client experienced substantial growth in organic traffic and lead generation, achieving impressive results within the specified budget and timeline.
