Client Profile
B2B software company, 5 years in market, targeting enterprise clients. Starting from minimal organic presence despite previous marketing investments.
Initial State (March 2024)
- Organic Traffic: ~300/month
- Organic Demo Requests: 3/month
- Avg. Deal Size: $15,000/year
- Keywords Ranking: 89 (mostly brand terms)
Investment & Timeline
- Budget: $1,000/month
- Timeline: 12 months
- Focus: Content authority in B2B space
Growth Journey
Q2 2024 Foundation
- Traffic: 500/month
- Demo requests: 5/month
- Keywords: 150+
- Result: Content foundation established
Q3 2024 Momentum
- Traffic: 800/month
- Demo requests: 8/month
- Keywords: 250+
- Result: First page rankings for secondary terms
Q4 2024 Acceleration
- Traffic: 1,800/month
- Demo requests: 18/month
- Keywords: 400+
- Result: Consistent lead flow established
Current State (January 2025)
- Traffic: 2,300/month
- Demo requests: 23/month
- Keywords ranking: 466
- Result: Predictable growth engine
Business Impact
- ✓ Demo request quality score: 85%
- ✓ Sales cycle reduced by 25%
- ✓ Customer acquisition cost reduced 40%
- ✓ Average contract value increased 20%
Keyword Distribution
- Top 3 positions: 15 keywords
- 4-10 positions: 45 keywords
- 11-50 positions: 280 keywords
- 51-100 positions: 126 keywords