Client Profile
Client Type: Artisan Soap Maker
Service Provided: Fully Managed SEO
Service Cost: $1000 per month
Service Start Date: February 2024
Problem Statement
The client, an artisan soap maker, was struggling with low website traffic and poor product sales. Despite offering high-quality, handmade soap products, their online presence was limited, leading to unsatisfactory business performance.
Proposed Solution
- Organic Product SEO: Conducted extensive keyword research to identify high-traffic, relevant keywords related to handmade soaps and skincare. Optimized product pages with these targeted keywords to enhance search engine visibility.
- Skincare Blogs: Created informative and engaging blog posts on skincare routines, benefits of natural soaps, and DIY skincare tips. This content was designed to attract and educate potential customers.
- Influencer Partnerships: Collaborated with skincare influencers to promote the artisan soap products, leveraging their follower base to increase brand awareness and drive traffic to the website.
Execution of the SEO Strategy
Keyword Implementation
Integrated selected keywords into product pages, blog posts, and meta descriptions. Developed keyword-rich content such as skincare guides and product highlights to attract and engage visitors.
Technical SEO Enhancements
Addressed technical SEO issues like broken links, duplicate content, and slow page loading speeds. Implemented structured data markup to enhance search engine understanding of product information.
Content Creation and Distribution
Produced high-quality content including skincare tips, product benefits, and customer testimonials. Promoted content through social media channels and email marketing to drive traffic and engagement.
Tangible Results
Increased Organic Traffic
Organic search traffic increased to 8.5K visits per month, reflecting significant improvement. The artisan soap maker’s website ranked higher for competitive skincare keywords, driving more qualified traffic.
Higher Product Sales
Noticeable boost in product sales due to enhanced website visibility and user experience. Higher engagement with content led to increased time spent on site and lower bounce rates.
Budget and Timeline
Budget: $1000 per month
Timeline: February 2024 – Present
Conclusion
The fully managed SEO service successfully transformed the client’s online presence, making their artisan soap products more accessible to a wider audience. By implementing strategic keyword optimization, creating valuable skincare content, and leveraging influencer partnerships, the client experienced substantial growth in organic traffic and product sales, achieving impressive results within the specified budget and timeline.
