Client Profile
Client Type: Cleaning Company
Service Provided: Fully Managed SEO
Service Cost: $1000 per month
Service Start Date: December 2023
Problem Statement
The client, a local cleaning company, was facing challenges with low online visibility and a limited number of service bookings. Despite offering excellent cleaning services, their website was not attracting enough inquiries, impacting their business growth.
Proposed Solution
- Local SEO: Optimized the website for local search terms to ensure higher visibility in local search results. Focused on geo-targeted keywords to capture the local market effectively.
- Cleaning Tips: Developed a series of blog posts providing valuable cleaning tips and tricks. This content was designed to engage potential clients and establish the company as a trusted authority in the cleaning industry.
- Service Page Optimization: Enhanced service pages with detailed descriptions and targeted keywords to improve search engine rankings. Added customer testimonials and case studies to build trust and credibility.
Execution of the SEO Strategy
Keyword Implementation
Integrated selected local cleaning service keywords seamlessly into service pages, blog posts, and meta descriptions. Developed keyword-rich content such as cleaning guides and service highlights to attract and engage visitors.
Technical SEO Enhancements
Addressed technical SEO issues including broken links, duplicate content, and slow page loading speeds. Implemented structured data markup to enhance search engine understanding of the cleaning services offered.
Content Creation and Distribution
Produced high-quality content including cleaning tips, service highlights, and customer testimonials. Promoted content through social media channels and email marketing to drive traffic and engagement.
Tangible Results
Increased Organic Traffic
Organic search traffic increased to 8.1K visits per month, reflecting significant improvement in visibility. The cleaning company ranked higher for competitive local cleaning service keywords, driving more qualified traffic.
Higher Inquiries and Bookings
Noticeable boost in service inquiries and bookings due to enhanced website visibility and user experience. Higher engagement with content led to increased time spent on site and lower bounce rates.
Budget and Timeline
Budget: $1000 per month
Timeline: December 2023 – Present
Conclusion
The fully managed SEO service successfully transformed the client’s online presence, making their cleaning company a preferred choice for local cleaning services. By implementing strategic keyword optimization, creating valuable cleaning content, and enhancing service pages, the client experienced substantial growth in organic traffic and service bookings, achieving impressive results within the specified budget and timeline.
