Client ProfileClient Type: Construction Firm
- Service Provided: Fully Managed SEO
- Service Cost: $500 per month
- Service Start Date: June 2024
Problem Statement
Our client, a construction firm, faced fierce competition as many competitors appeared and started outranking them. Despite having quality projects, their search engine visibility was poor, leading to a decline in lead generation. The goal was to reclaim market dominance, improve search rankings, and generate more leads.
Proposed Solution
Local SEO Strategy
- Developed localized content to target specific regions and project types.
- Optimized Google My Business profile with updated information, images, and customer reviews.
- Focused on acquiring local backlinks to boost domain authority in targeted areas.
Project Showcase Content
- Created detailed project showcase pages highlighting completed projects with high-quality images and descriptions.
- Included client testimonials and case studies to build trust and authority.
Backlink Acquisition
- Built high-quality backlinks from industry-related websites and local directories.
- Collaborated with local influencers and businesses for guest posts and mentions.
Execution of the SEO Strategy
Keyword Implementation
- Targeted relevant keywords for construction services and local searches.
- Monitored keyword performance and adjusted strategy based on results.
Technical SEO Enhancements
- Fixed technical issues such as broken links and slow page speed.
- Ensured mobile responsiveness to provide a better user experience.
Tangible Results
Organic Traffic Growth
- Within 5 months, organic traffic increased to 3.3K monthly visitors.
- The website ranked higher for competitive construction-related keywords.
Search Rankings and Lead Generation
- Improved search rankings for targeted keywords, resulting in increased visibility.
- Significant increase in lead generation through enhanced online presence.
Budget and Timeline
- Budget: $500 per month
- Timeline: 5 months (June 2024 to November 2024)
Conclusion
Our fully managed SEO service effectively reclaimed the client’s market position, resulting in increased search rankings and lead generation. Through localized content, project showcases, and strategic backlink acquisition, we achieved remarkable results within the specified budget and timeline.
