Client Profile
Client Type: Financial Advisor
Service Provided: Fully Managed SEO
Service Cost: $2000 per month
Service Start Date: September 2023
Problem Statement
The client, a financial advisor, was struggling with low online visibility and a lack of new client leads. Despite providing excellent financial services, their website was not ranking well on search engines, which resulted in limited client engagement and a low number of inquiries.
Proposed Solution
Finance-Related Keyword Optimization
Conducted thorough keyword research to identify high-traffic, relevant keywords in the finance sector.
Focused on both short-tail and long-tail keywords to capture a broader audience searching for financial advice and services.
Blog Content Creation
Developed a content strategy to produce high-quality, informative blog posts related to financial planning, investment tips, and market analysis.
Optimized each blog post with targeted keywords to improve search engine rankings and attract more organic traffic.
Client Testimonials
Incorporated client testimonials and case studies on the website to build trust and credibility.
Used structured data markup to enhance the visibility of these testimonials in search engine results.
Execution of the SEO Strategy
Keyword Implementation
Seamlessly integrated selected keywords into service pages, blog posts, and client testimonial sections.
Developed keyword-rich content focused on financial planning, investment strategies, and client success stories.
Technical SEO Enhancements
Resolved technical SEO issues such as broken links, duplicate content, and slow page loading speeds.
Implemented structured data markup to improve search engine understanding of the website’s financial services and client testimonials.
Content Creation and Distribution
Produced high-quality content including financial guides, market analysis articles, and client success stories.
Promoted content through social media channels and email marketing to drive traffic and engagement.
Tangible Results
Organic Traffic Growth
Organic search traffic increased to 2.2K visits per month, reflecting significant improvement.
Website ranked higher for competitive financial keywords, driving more qualified traffic.
Enhanced Online Presence and Lead Generation
Noticeable boost in online presence and new client leads due to enhanced website visibility and user experience.
Higher engagement with content leading to increased time spent on site and lower bounce rates.
Budget and Timeline
Budget: $2000 per month
Timeline: September 2023 – Present
Conclusion
The fully managed SEO service successfully transformed the client’s online presence, making their financial advisory services more visible and attractive to potential clients. By implementing strategic keyword optimization, creating valuable blog content, and showcasing client testimonials, the client experienced substantial growth in organic traffic and lead generation, achieving impressive results within the specified budget and timeline.
