Client Profile
Client Type: Home Renovation Expert
Service Provided: Fully Managed SEO
Service Cost: $1000 per month
Service Start Date: November 2023
Problem Statement
The client, a home renovation expert, was struggling with low visibility on search engines, resulting in fewer project inquiries and a limited readership for their DIY content. Despite offering valuable renovation advice and services, their online presence was not attracting the desired audience.
Proposed Solution
DIY Project SEO
Conducted extensive keyword research to identify high-traffic, relevant keywords related to home renovation and DIY projects.
Focused on both short-tail and long-tail keywords to capture a wider audience.
How-To Videos
Created and optimized how-to videos showcasing various DIY projects and renovation techniques.
Included targeted keywords in video titles, descriptions, and tags to improve visibility on search engines and video platforms.
Material Guides
Developed comprehensive material guides to help users select the right materials for their projects.
Optimized these guides with targeted keywords to attract organic traffic from search engines.
Execution of the SEO Strategy
Keyword Implementation
Seamlessly integrated selected keywords into blog posts, service pages, and video content.
Developed keyword-rich content focused on DIY projects, renovation tips, and material selection guides.
Technical SEO Enhancements
Addressed technical SEO issues, such as broken links, duplicate content, and slow page loading speeds.
Implemented structured data markup to improve search engine understanding of the website’s content and services.
Content Creation and Distribution
Produced high-quality content including DIY project guides, how-to videos, and material selection tips.
Promoted content through social media channels and email marketing to drive traffic and engagement.
Tangible Results
Organic Traffic Growth
Organic search traffic increased to 7.2K visits per month, reflecting significant improvement.
Website ranked higher for competitive home renovation keywords, driving more qualified traffic.
Increased Readership and Project Inquiries
Noticeable boost in readership and project inquiries due to enhanced website visibility and user experience.
Higher engagement with content leading to increased time spent on site and lower bounce rates.
Budget and Timeline
Budget: $1000 per month
Timeline: November 2023 – Present
Conclusion
The fully managed SEO service successfully transformed the client’s online presence, making their home renovation expertise more visible and attractive to potential clients. By implementing strategic keyword optimization, creating how-to videos, and developing comprehensive material guides, the client experienced substantial growth in organic traffic and project inquiries, achieving impressive results within the specified budget and timeline.
