Client Profile
Client Type: Legal Practice
Service Provided: Fully Managed SEO
Service Cost: $1000 per month
Service Start Date: July 2023
Problem Statement
The client, a legal practice, was struggling with low local search visibility and limited client consultations. Despite providing top-notch legal services, their website lacked visibility in local search results, resulting in fewer client inquiries and consultations.
Proposed Solution
Targeted Local SEO
- Conducted extensive keyword research to identify high-traffic, relevant keywords related to legal services and local search terms.
- Focused on both short-tail and long-tail keywords to capture a wider audience.
Legal Content Creation
- Produced high-quality legal content that addressed common client questions and legal issues.
- Included detailed explanations of legal services, case studies, and client testimonials to add value and build trust.
Authoritative Backlink Building
- Built authoritative backlinks from reputable legal and local directories.
- Engaged in guest posting on legal blogs and websites to enhance backlink profile and domain authority.
Execution of the SEO Strategy
Keyword Implementation
- Seamlessly integrated selected keywords into service pages, blog content, and local listings.
- Developed keyword-rich content such as legal guides, FAQs, and service overviews to attract and engage visitors.
Technical SEO Enhancements
- Resolved technical SEO issues like broken links, duplicate content, and slow page loading speeds.
- Implemented structured data markup to enhance search engine understanding of legal services.
Content Creation and Distribution
- Produced high-quality content including legal articles, case studies, and client success stories.
- Promoted content through social media channels and email marketing to drive traffic and engagement.
Tangible Results
Improved Local Search Rankings
Local search traffic increased to 3.3K visits per month, reflecting significant improvement.
Website ranked higher for competitive legal keywords, driving more qualified traffic.
Increased Client Consultations
Noticeable boost in client consultations due to enhanced website visibility and user experience.
Higher engagement with content leading to increased time spent on site and lower bounce rates.
Budget and Timeline
Budget: $1000 per month
Timeline: July 2023 – Present
Conclusion
The fully managed SEO service successfully transformed the client’s online presence, making their legal practice a preferred destination for clients seeking legal services. By implementing strategic local SEO, creating high-quality legal content, and building authoritative backlinks, the client experienced substantial growth in local search visibility and client consultations, achieving impressive results within the specified budget and timeline.
