Client Profile
- Client Type: Nonprofit Organization
- Service Provided: Fully Managed SEO
- Service Cost: $1000 per month
- Service Start Date: September 2022
Problem Statement
The nonprofit organization faced challenges in gaining online visibility for their fundraising and awareness campaigns. Despite their efforts, their website was not attracting sufficient organic traffic to make a significant impact. The goal was to enhance search visibility and drive more traffic to support their initiatives.
Proposed Solution
Keyword Research and On-Page Optimization
- Conducted comprehensive keyword research to identify terms relevant to the nonprofit sector and their specific causes.
- Optimized meta tags, headings, and content on key pages to target identified keywords effectively.
- Improved internal linking structure to boost page authority and user experience.
Community-Focused Content Strategy
- Developed a content plan focused on creating engaging and informative content for the community.
- Produced blog posts, articles, and case studies that highlight success stories, volunteer opportunities, and fundraising events.
- Implemented long-form content to establish authority and provide valuable information to supporters and potential donors.
Technical SEO Enhancements
- Fixed crawl errors, optimized site speed, and ensured mobile responsiveness to improve overall site performance.
- Implemented structured data markup to enhance search engine understanding and visibility of content.
Execution of the SEO Strategy
Keyword Implementation
- Targeted both short-tail and long-tail keywords relevant to the nonprofit’s mission and campaigns.
- Regularly monitored keyword performance and adjusted strategies to optimize results.
Link Building and Outreach
- Secured high-quality backlinks from reputable sites within the nonprofit and community sectors.
- Collaborated with influencers and bloggers to promote fundraising events and campaigns.
Tangible Results
Organic Traffic Surge
- Within 6 months, organic traffic increased to 7.6K monthly visitors.
- The website achieved higher rankings for competitive keywords related to their campaigns, resulting in increased visibility.
Increased Engagement and Support
- Significant increase in online donations and volunteer sign-ups.
- Enhanced community engagement through informative and impactful content.
Budget and Timeline
- Budget: $1000 per month
- Timeline: 6 months (September 2022 to janvier 2023)
Conclusion
Our fully managed SEO service significantly enhanced the online presence of the nonprofit organization, driving more traffic and increasing engagement for their fundraising and awareness campaigns. By implementing targeted keyword strategies, optimizing on-page elements, and creating community-focused content, we achieved substantial results within the specified budget and timeline.
