Client Profile
- Client Type: Real Estate Agency
- Service Provided: Fully Managed SEO
- Service Cost: $1000 per month
- Service Start Date: March 2023
Problem Statement
Our client, a real estate agency, aimed to enhance their online presence to attract more leads and increase the visibility of their property listings. Despite having a range of quality properties, their website suffered from low organic traffic and visibility. The goal was to implement local SEO strategies and content marketing to drive organic traffic and boost leads.
Proposed Solution
Local SEO Strategy
- Optimized Google My Business profile with updated information, images, and client reviews.
- Focused on acquiring local backlinks to boost domain authority in targeted areas.
- Included local keywords in meta tags, headers, and content to improve local search rankings.
Property Listings Optimization
- Created detailed and SEO-friendly property listings with high-quality images and descriptions.
- Enhanced internal linking to ensure easy navigation and improved user experience.
Content Marketing
- Developed high-quality content, including blog posts and guides on buying and selling properties.
- Targeted long-tail keywords to capture niche market segments and user intent.
Execution of the SEO Strategy
Keyword Implementation
- Targeted both short-tail and long-tail keywords relevant to real estate and property listings.
- Monitored keyword performance and adjusted strategy based on results.
Technical SEO Enhancements
- Fixed technical issues such as broken links and slow page speed.
- Ensured mobile responsiveness to provide a better user experience.
Tangible Results
Organic Traffic Growth
- Within 12 months, organic traffic increased to 7.1K monthly visitors (+4.5%).
- The website ranked higher for competitive real estate-related keywords.
Increased Leads and Visibility
- Significant increase in leads through enhanced online presence and optimized listings.
- Higher visibility for property listings, resulting in quicker property sales and rentals.
Budget and Timeline
- Budget: $1000 per month
- Timeline: 12 months (March 2023 to March 2024)
Conclusion
Our fully managed SEO service effectively boosted the client’s real estate agency’s online presence, resulting in increased visibility and leads. Through local SEO strategies, property listings optimization, and content marketing, we achieved remarkable results within the specified budget and timeline.
