Client Profile
- Client Type: Blogging Platform
- Service Provided: Fully Managed SEO
- Service Cost: $500 per month
- Service Start Date: September 2023
Problem Statement
Our client, a popular blogging platform, experienced a significant drop in traffic due to a Google penalty. The penalty negatively impacted their search engine rankings, resulting in decreased organic traffic and visibility. The goal was to diagnose the issue, recover from the penalty, and restore their online presence.
Proposed Solution
Diagnostic Process
- Conducted a comprehensive audit to identify the cause of the Google penalty.
- Analyzed backlink profile, content quality, and on-page SEO factors.
Recovery Steps
- Removed toxic backlinks and submitted a disavow file to Google.
- Improved content quality by updating and removing thin or duplicate content.
- Optimized on-page SEO elements, including meta tags, headers, and internal linking.
Content Marketing Strategy
- Developed a content plan focused on high-quality, user-centric content.
- Published regular blog posts addressing common issues and trends in the blogging community.
- Leveraged long-form content and comprehensive guides to establish authority.
Link Building Strategy
- Built high-quality backlinks from reputable websites in the blogging and digital marketing niches.
- Collaborated with industry influencers for guest posts and mentions.
Execution of the SEO Strategy
Keyword Implementation
- Targeted relevant keywords to improve search engine rankings.
- Monitored keyword performance and adjusted strategy based on results.
Technical SEO Enhancements
- Fixed technical issues such as crawl errors and slow page speed.
- Ensured mobile responsiveness and improved user experience.
Tangible Results
Organic Traffic Recovery
- Within 7 months, organic traffic increased by 23.3K visitors per month.
- The website ranked higher for competitive blogging-related keywords.
Search Visibility Improvement
- Achieved a significant increase in search visibility and domain authority.
- Secured 8.5K high-quality backlinks, enhancing overall SEO performance.
Budget and Timeline
- Budget: $500 per month
- Timeline: 7 months (September 2023 to April 2024)
Conclusion
Our fully managed SEO service successfully recovered the client’s website from a Google penalty, restoring and enhancing their online presence. Through diagnostic processes, content improvements, and strategic link building, we achieved remarkable results within the specified budget and timeline.
For more details on our fully managed SEO services, visit Authority Specialist SEO Service.
