The Orthodontic Practices Winning on Google All Use the Same Playbook — Here It Is
Every guide, checklist, and framework we publish for orthodontist SEO, organized by where you are and where you want to go.
Browse every deep-dive in this cluster
Quick answer
What orthodontist SEO resources do I need?
Start with the definition guide to understand how orthodontic SEO works, then use the audit to diagnose your current gaps. From there, the checklist, local SEO guide, and cost analysis give you a complete path from diagnosis to implementation. Each resource links to the next logical step.
Key Takeaways
1This hub connects every resource in the orthodontist SEO cluster — use it to navigate by goal, not by guesswork.
2Budget-focused practices should start with the cost guide, then move to ROI analysis before making any agency decisions.
3Compliance isn't optional: HIPAA, ADA WCAG 2.2, FTC endorsement rules, and state dental board advertising guidelines all apply to orthodontic websites.
4Local SEO — especially Google Business Profile optimization and review management — is the fastest lever for most single-location practices.
5The audit guide is the best starting point if you're unsure where your current site stands.
6All guides are educational; nothing here constitutes legal, medical, or accounting advice. Verify regulatory requirements with your licensing authority.
Start with the audit guide. It gives you a diagnostic framework to assess where your practice currently stands — technical health, local presence, content, and authority signals. Once you know your gaps, every other resource in this hub becomes easier to prioritize.
Read the cost guide first to understand what reasonable pricing looks like and what variables drive it. Then use the checklist and mistakes guide to build evaluation questions. The ROI analysis helps you pressure-test what any agency is projecting against realistic benchmarks for orthodontic practices.
The local SEO guide covers multi-location strategy as a component of broader local presence management. A dedicated multi-location guide is planned as an expansion of this cluster. In the meantime, the audit guide and checklist both include multi-location considerations.
Two pages cover this specifically: the HIPAA and ADA website compliance guide, and the testimonial, photo, and FTC rules guide. Both are educational orientation resources that reference specific regulations. They do not constitute legal advice — verify requirements with qualified legal counsel and your state licensing authority.
Go directly to the local SEO guide, then the Google Business Profile optimization guide. Between them, they cover the ranking factors most directly within your control: GBP completeness, review velocity, citation consistency across directories like Healthgrades and Zocdoc, and proximity signals.
Every guide here is educational and free to use independently. If after reviewing the audit, cost, and ROI resources you want to discuss what orthodontist SEO would look like for your specific practice, the comprehensive SEO for orthodontists page explains how we approach it and what the engagement looks like.