Why does execution start at $3,500/month and not $500?›
Because earned authority on established sector media, engineered with YMYL-grade E-E-A-T, is structurally more expensive to produce than link farms, PBNs, or AI-generated content. It also defends better, compounds longer, and cannot be replicated through shortcuts. At $500/month, no agency can deliver the work that produces AI-era authority. At $3,500, we can. Baseline ($1,500) is not a smaller version of that work. It is a different object: instrumentation plus essentials, with no content production, no link acquisition, and no earned media.
What exactly is Baseline, and why $1,500 and not less?›
Baseline carries the full measurement stack: live visibility tracking across Google and AI systems, entity monitoring, technical essentials, and a senior strategist reading your data every month. Below $1,500, one of those has to go, and each one is the part that makes it work. We shrink the scope, never the standard.
If Baseline exists at $1,500, why pay $3,500 or $7,500?›
Because the difference between tiers is a difference of category, not quantity. Baseline measures and maintains. Growth produces: expert content, strategic links, full E-E-A-T engineering. Authority adds what cannot be produced on demand: earned placements on sector media and third-party validation. Your roadmap prescribes the level your market actually requires, in both directions.
How do you decide which tier to recommend?›
We publish the criteria: competitive density, number of locations and markets, vertical sensitivity (YMYL weight), and your current authority baseline. Your 90-day roadmap includes a prescribed force level based on those criteria. If your market does not justify Growth, we tell you. If Baseline would waste your budget, we tell you that too.
Do you offer discounts?›
No. We adjust scope, not standards. If budget is the constraint, the honest options are Baseline, or staying on the free dashboard until your own data makes the opportunity obvious.
Can I stay on Baseline long-term?›
You can, month-to-month, as long as your market stays below the thresholds. Baseline holds a position; it does not build one. Most Baseline engagements either upgrade once the data makes the opportunity obvious, or confirm that a bigger budget is not yet justified. Both are good outcomes. This is also why the annual option (pay 10, get 12) applies to Growth and above only: Baseline is a validation stage, not a destination.
What makes your methodology different from other SEO agencies?›
Our methodology is documented publicly in a 7-part thesis covering distribution, authority, the trust layer, AI search, niche monopoly, and infrastructure. We operationalize this through The Authority Compound™, a 3-layer system we apply specifically to regulated and high-trust industries. You can read the full thesis before any commercial conversation.
Why do you specialize in regulated industries specifically?›
Because the E-E-A-T standards Google applies to YMYL content are now the baseline AI systems (ChatGPT, Perplexity, Gemini) weight heaviest. Agencies built for generic e-commerce SEO are structurally unable to meet these standards at scale. We were built for regulated verticals from day one, which means our baseline is their ceiling.
What is "Authority Compounding" and why does it matter?›
Authority compounding is the phenomenon by which properly engineered visibility assets appreciate in value over time rather than degrade. In the AI search era, brand authority behaves more like a financial instrument than a marketing campaign, each signal makes every existing signal more valuable. This is why we price as an engineering engagement, not a monthly ad spend.
Is E-E-A-T really your baseline, or is that just marketing?›
Real. We apply expert author attribution, source verification, schema markup, and earned media placements on every engagement starting at Growth tier. Our baseline standard is calibrated to what Google and AI systems demand from regulated-industry content, which means even non-regulated clients benefit from YMYL-grade rigor.
Do I have to commit long-term?›
No. Every retainer is month-to-month with no lock-in. That said, authority compounds, meaning results accelerate significantly after month 6, and most clients stay 12–36 months to fully activate the three layers of the Compound. We also offer an annual option (pay 10, get 12) for clients ready to commit upfront.
Do you require sales calls?›
No. Our model is async-first. You open your dashboard, review your roadmap, and decide without a sales call. Enterprise engagements include the option of a dedicated intake call, but even there, async remains the default.
How do you measure success?›
Three categories: search visibility (keyword rankings, SERP share, featured answers), AI visibility (LLM citation rate, Knowledge Graph presence, AI Overview appearances), and authority signals (earned media placements, expert citation density, schema validation). All tracked live in your dashboard, with async monthly strategic reports.
What if I’m not in healthcare, legal, or financial services?›
You can still work with us, we apply the same YMYL-grade methodology across industries. But our specialty is regulated verticals, and our earned media relationships are strongest there. If you’re in e-commerce, SaaS, or consumer brands, a generalist agency may fit your needs just as well at a lower price point. We’re not trying to be everyone’s agency.
Can I combine tiers or customize the scope?›
The Founder PR add-on ($2,500/month) is the primary customization available on Growth, Authority, and Enterprise. Beyond the Enterprise tier ($15,000/month), fully custom engagements start at $20,000/month and are scoped individually. Outside of these, we keep tiers fixed to preserve execution discipline, custom scopes fragment quality.