Many pest control companies invest in SEO — adding blog posts, building citations, or hiring an agency — without first understanding why their current site isn't ranking. That's expensive guesswork.
An SEO audit answers a different question than a strategy document does. Instead of asking what should we build?, it asks what's already broken or missing? The answer changes everything about where you spend time and money next.
In our experience working with local service businesses, the most common scenario looks like this: a pest control company has a decent-looking website, a Google Business Profile, and even some customer reviews — but the site barely ranks for core terms like termite treatment [city] or rodent control near me. The problem usually isn't a single dramatic failure. It's a stack of smaller issues — a site that loads slowly on mobile, a few key service pages missing, inconsistent address formatting across directories, and almost no backlinks from relevant local sources.
Each issue alone might cost a few ranking positions. Together, they push the site past the first page entirely.
An audit surfaces that stack clearly. It tells you:
- Which issues are blocking rankings right now (critical)
- Which gaps are limiting your ceiling even after rankings improve (important)
- Which items are low-priority refinements for later (defer)
This page walks you through all five audit layers in order of diagnostic priority. Work through them in sequence — technical first, then local signals, then content, then authority, then conversion. That order matters because a fast, crawlable, locally-accurate site is the foundation everything else builds on.