The Realtors Winning Clients from Google All Start Here
One organized entry point for every real estate SEO topic — from your Google Business Profile to Fair Housing compliance to understanding what you should actually pay an agency.
Browse every deep-dive in this cluster
Quick answer
What is a real estate SEO guide?
A real estate SEO guide covers how realtors get found on Google for searches like 'homes for sale in [city]' or '[neighborhood] real estate agent.' It includes local rankings, Google Business Profile setup, IDX optimization, and compliance — the combination that drives qualified buyer and seller leads organically.
Key Takeaways
1Real estate SEO combines local search, content, and technical optimization — no single tactic works in isolation
2Google Business Profile is the fastest-impact starting point for most realtors and team leads
3Fair Housing Act and NAR Code of Ethics Article 12 apply to your digital marketing — not just print ads
4IDX/MLS display rules affect how you can present listings on your website, which has direct SEO implications
5SEO typically takes 4-6 months to show meaningful ranking movement, longer in competitive metro markets
6Cost and ROI pages in this cluster are built around commission-based modeling, not arbitrary traffic benchmarks
7Use this hub to navigate directly to the topic most relevant to where you are right now
Start with the checklist page — it sequences the actions that matter in the right order. Then read the GBP optimization guide, since your Google Business Profile is typically the fastest-moving lever for local visibility. Once those two are underway, the local SEO fundamentals page gives you the broader framework.
The cost page covers agency pricing ranges, what drives variation, and how to think about scope. The ROI page then models those costs against commission revenue — which is a more useful frame for realtors than traffic benchmarks. Read cost first, then ROI to see whether the numbers make sense for your market.
The comparison page handles that directly. It covers trade-offs across channels, time-to-result differences, cost structures, and the scenarios where each channel tends to outperform the others. It's designed to help you make a channel allocation decision, not to sell you on SEO as the only answer.
Start with the audit page — it helps you diagnose what's actually happening technically and content-wise on your site. Then review the mistakes page to identify whether the issues are common agency execution failures. If you're reconsidering the relationship, the hiring guide covers what to look for in a replacement vendor.
Fair Housing Act requirements (42 USC 3601 – 3619) apply federally. NAR Code of Ethics Article 12 applies to all NAR members. IDX and MLS display rules vary by MLS and state. The compliance pages cover the federal and NAR layer in detail, but always verify state-specific rules with your state real estate commission or legal counsel — this content is educational, not legal advice.
Yes — the multi-location SEO page in the local subgraph addresses per-office GBP profiles, location page architecture, and how to avoid cannibalizing your own rankings across service areas. It links back to the local SEO fundamentals page and the GBP guide for the foundational layer.