When a homeowner types "roofer near me" or "roof repair [city name]" into Google, the first organic results they see aren't websites — they're the three Map Pack listings. That top-three slot is driven primarily by your Google Business Profile, not your website's domain authority or backlink count.
For roofing contractors, this matters more than in most trades. Roofing jobs are high-urgency, high-value purchases. Homeowners with a leak or storm damage aren't researching for weeks — they're calling the first credible local result they see. If you're not in the Map Pack, you're invisible to a large share of that demand.
Industry benchmarks consistently show that Map Pack listings generate more clicks than organic website results for local service queries. In our experience working with roofing contractors, getting into the top three on GBP produces more inbound calls than a first-page website ranking at position four or five.
The good news: GBP optimization is largely within your control. Unlike website SEO, which takes months of link-building to move, a neglected GBP profile can often show measurable improvement within four to eight weeks of consistent optimization work. You don't need a large budget — you need completeness, accuracy, and activity.
This guide walks through every field, feature, and signal that Google uses to evaluate your profile. Work through it in order. Each section builds on the last.