Follow redirect hops and identify chain length issues affecting SEO and page speed.
Counts how many redirects occur before reaching the final URL.
Identifies 301, 302, and other redirect types in the chain.
Each hop loses link equity and slows page load.
Each redirect hop loses 10-15% of link equity. Long chains waste crawl budget, slow page load, and dilute rankings.
More than 2 hops significantly impact SEO and UX.
302 is temporary; use 301 for permanent moves.
URLs pointing back to each other cause crawl failures.
Keep chains to 1-2 hops maximum. More than 3 is problematic.
Use 301 for permanent URL changes, 302 only for truly temporary redirects.