In my experience building AuthoritySpecialist.com, I discovered a painful truth: most SEO checklists for blog posts are designed for 2017. They tell you to put your keyword in the first 100 words, add an image with alt text, and hope for the best. Since 2017, I've built a network of over 4,000 writers and journalists, and I’ve published more than 800 pages of content on my own site.
What I’ve learned is that Google doesn't just rank 'content' anymore — it ranks 'Authority.' When you follow a generic checklist, you’re competing with millions of others doing the exact same thing. You’re playing a losing game of cold outreach and keyword chasing. At AuthoritySpecialist, we do things differently.
We don't chase clients; we build such a massive footprint of proof that they come to us. This checklist is the distillation of that philosophy. It’s designed for the content lead who is tired of the 'spray and pray' method and wants to build a repeatable system that turns every blog post into a long-term asset.
We’re going to look at how to bake authority into the very DNA of your content, from the way you source information to the way you distribute it through 'Affiliate Arbitrage.' If you want to stop being a content creator and start being an Authority Specialist, this is where you begin.