One fills your pipeline this quarter. The other makes you untouchable in five years. I've watched agents fail at both — here's what the winners do differently.
Here's the uncomfortable truth: 95% of agents should treat Local SEO like oxygen — you'll suffocate without it. But here's what nobody tells you: if local is ALL you do, you're building a job, not an asset. The agents I've seen scale past $1M GCI run what I call 'Local First, National Authority Second.' Local tactics keep the lights on. National content creates the gravitational pull that makes referral partners, speaking gigs, and high-net-worth clients orbit around you. Stop choosing. Start sequencing.
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Forget the guru advice. I've dissected I've dissected [800+ pages of SEO data](/guide/estate-agent) to answer the question. to answer the question that keeps agents up at night: go go [hyperlocal](/comparison/local-seo-vs-organic-seo) or swing national? or swing national? My answer might surprise you.
2 wins for Local SEO (Your Cash Flow Engine) • 2 wins for National SEO (The Authority Arbitrage) • 0 ties