The tool that taught us SEO vocabulary isn't the one that'll win your next client. Here's why I made the switch — and the one scenario where you shouldn't.
Here's what nobody tells you: Moz invented the language we speak (DA, PA, link juice), but Semrush wrote the dictionary we actually reference. I held onto Moz for years out of loyalty — it felt like betraying an old mentor. But when I started building my 800-page content fortress, Moz's data gaps became impossible to ignore. Semrush isn't just better; it's playing a different game entirely.
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After burning After burning [$40K+ on SEO tools](/cost/seo-audit-pricing) and watching Moz become my most expensive dashboard ornament. and watching Moz become my most expensive dashboard ornament, I finally get why the industry moved on. Here's the uncomfortable truth about both platforms.
1 wins for Moz Pro • 4 wins for Semrush • 0 ties