Single-Location Automotive Scope
Price range: $1,500 - $2,500 / month
Likely inclusions:
- Review and correction of Google Business Profile information for one genuine location
- Citation cleanup where business identity data is inaccurate or outdated
- Technical diagnosis plus the remediation tasks explicitly named in the proposal
- Automotive service-page improvements and supporting content based on real customer questions
- Reporting tied to search visibility and agreed inquiry actions
One-time work to separate: Major site repairs, migrations, photography, or development may be quoted outside the retainer and should be itemized before the engagement begins.
Exclusions to confirm: Paid media, custom design, call-tracking subscriptions, original video production, and extensive development should not be assumed to be included.
Measurement: Record a starting baseline for indexation, local visibility, priority service pages, and qualified inquiries so later changes can be evaluated.
Uncertainty: This price range describes scope capacity, not a guaranteed ranking position, call volume, or payback period.
Broader Local and Multi-Service Scope
Price range: $3,000 - $5,500 / month
Likely inclusions:
- Technical work across a site that genuinely serves automotive, residential, or commercial film customers
- Legitimate citation and link review with outreach limited to relevant opportunities
- Service content for Ceramic Coating and PPF only when those are real offerings that need dedicated coverage
- Conversion review for calls, quote forms, and other agreed inquiry paths
- Optimization of authentic project images or video supplied by the business
One-time work to separate: Large-scale content restructuring, custom templates, or a major tracking rebuild may require a separate project budget.
Exclusions to confirm: Media production, software subscriptions, paid placements, and unplanned development should be identified before comparing providers.
Measurement: Segment performance by service line and location so stronger visibility in one area does not hide a weak result elsewhere.
Uncertainty: A larger retainer can fund more work, but it cannot guarantee that search demand or competitive conditions will respond on a fixed schedule.
Commercial and Multi-Location Scope
Price range: $6,000 - $10,000+ / month
Likely inclusions:
- Technical architecture and governance for several genuine locations or a more complex commercial site
- Commercial service pages for architectural, security, or related film offerings the contractor actually provides
- Competitor and query-gap research used to inform priorities rather than promise displacement
- Outreach or public-relations coordination where legitimate opportunities and approvals exist
- More project management for a larger implementation workload and cross-team dependencies
One-time work to separate: Location launches, large content migrations, major redesigns, and custom tracking or application work may sit outside recurring SEO.
Exclusions to confirm: Media buying, brand PR retainers, legal review, sales enablement, and field operations are separate unless the contract explicitly includes them.
Measurement: Keep local-location performance distinct from commercial B2B inquiries and attribute leads only where the tracking setup supports that conclusion.
Uncertainty: Commercial demand can have a different decision process from retail automotive tinting, so a larger budget should not be interpreted as faster commercial contribution.