Practitioner profile accuracy
Evidence required: current clinic records for licenses, certifications, professional roles, treatment responsibilities, experience claims, memberships, and publications that the clinic chooses to present.
Pass/fail condition: pass when public practitioner information matches verifiable current records and clearly identifies the person's role; fail when credentials are stale, unsupported, ambiguous, or assigned to the wrong treatment.
Severity: critical for false or misleading credentials, high for incomplete attribution on medically sensitive content. Owner: clinical or practice leadership for source records and content owner for publication.
Corrective action: correct or remove unsupported claims, add useful practitioner context, and link treatment content to the appropriate verified profile where relevant. Validation step: compare the live profile and linked treatment pages against the current source records.
Medical review attribution
Evidence required: a documented review workflow showing which medically sensitive pages require qualified review, who completed the review, and when the content was last checked.
Pass/fail condition: pass when required review is documented and the public attribution accurately reflects the reviewer; fail when a page claims medical review that cannot be substantiated or when required internal review is missing.
Severity: critical for unsupported medical claims, high for missing governance. Owner: qualified clinical reviewer and editorial owner. Corrective action: route the page through the appropriate review process, correct the attribution, and remove claims that cannot be substantiated.
Validation step: verify the approval record and compare the published byline or reviewer statement with the actual reviewer.
Treatment guide completeness
Evidence required: a page-level content inventory covering what the treatment is, practitioner role, candidacy, limitations, risks, preparation, recovery, expected variability, consultation process, and references where medical claims need support.
Pass/fail condition: pass when the page answers the decision-critical questions the clinic can responsibly substantiate; fail when material patient questions are omitted or when promotional language substitutes for accurate information.
Severity: high for missing safety or limitation information, medium for non-critical content gaps. Owner: treatment content owner with qualified clinical review. Corrective action: expand the page around verified patient questions instead of optimizing to a length target.
Moving from a 500-word blurb to a 2,000-word guide covering procedure steps, recovery, and risks shows the difference in depth, but length alone is neither a quality threshold nor a ranking requirement.
Validation step: compare the revised page with current clinic patient information and ask consultation staff whether recurring pre-treatment questions are represented accurately.
Medical accuracy and freshness
Evidence required: the clinical reference or record behind each material clinical claim, the date of review, and an owner responsible for rechecking content after treatment protocols, labeling, staffing, or clinic policy changes.
Pass/fail condition: pass when claims remain current, supportable, and consistent with the clinic's actual practice; fail when claims are outdated, lack a traceable source, or imply individualized advice or guaranteed outcomes.
Severity: critical for inaccurate safety, candidacy, or outcome claims, high for other medically material errors. Owner: qualified clinical reviewer with editorial operations. Corrective action: correct, qualify, or remove unsupported statements and document the reference used for the revision.
Validation step: perform a second review against that clinical reference and confirm that the live page matches the approved version.
