Hospital marketing leaders, web teams, SEO specialists, local listing owners, analytics teams, and clinical content reviewers can use this checklist as a shared verification record. The purpose is to turn an audit observation into a decision: what evidence exists, whether the state passes, who owns the system, what must change, and how the team will prove the change worked.
Work through the domains in priority order and mark each item as a quick win, foundation work, or a compliance item before you start. For items targeted in 30 days, record the evidence before work starts and repeat the same test after the correction. For foundation work planned across 6-12 weeks, keep the original baseline, the implementation record, and the validation result together so later reviewers can distinguish a completed change from an assumed improvement.
Do not treat a marketing checklist as a legal or clinical sign-off. Patient-data handling, accessibility, credentials, claims, and other regulated questions need the responsible internal or external reviewers. A pass means the evidence meets the stated audit condition; it does not create a performance or compliance guarantee.