Focused Local Scope
Source planning range: $2,500 - $4,000 / month
Possible inclusions:
- Google Business Profile accuracy and service information for 1 to 3 legitimate business or operating locations where the contractor is eligible to maintain profiles
- Technical monitoring and prioritized fixes within the agreed implementation scope
- 2 to 3 useful service, project, or planning content pieces when enough verified information is available
- Local citation cleanup for important listings the contractor can legitimately control
- Basic conversion and qualified-inquiry reporting
Best fit: A contractor with a limited geographic footprint, a manageable website, and enough real project evidence to support useful pages.
Confirm before buying: Whether development work, project interviews, revisions, publishing, profile changes, and outreach are included or billed separately.
Regional Multi-Market Scope
Source planning range: $4,500 - $8,500 / month
Possible inclusions:
- Deeper commercial and industrial service content with operations or estimating review
- Legitimate outreach to relevant construction, engineering, local-business, supplier, or trade publications
- Location pages only for genuine markets where useful location-specific information can be published
- Conversion-path review for commercial inquiries and document-heavy estimating workflows
- Competitor and content-gap review used as planning input rather than as a promise to overtake specific firms
Best fit: A regional contractor with several active service markets, multiple priority services, and internal staff who can verify technical project facts.
Timing note: The source referenced a 6 to 12 month commitment. Treat that as historical planning language, not a required contract term or guaranteed performance window.
Complex Multi-Region Scope
Source planning range: $9,000 - $15,000+ / month
Possible inclusions:
- Coordination across a large service footprint and a more complex site architecture
- Expanded project, technical, editorial, and earned-media work where the business can support it with real evidence
- More extensive technical implementation, measurement, and stakeholder review
- Clear ownership for approvals across marketing, estimating, operations, safety, and web teams
- Reporting that separates search visibility, qualified inquiries, and sales outcomes
Best fit: A larger demolition or remediation contractor with the staff, project volume, technical reviewers, and commercial processes needed to support broader ongoing work.
Confirm before buying: Which activities are essential, which are optional, what is subcontracted, how assets are owned, and how the scope can change if operating priorities shift.