Before reading any benchmark on this page, understand where the data comes from and what it does — and doesn't — tell you.
The figures cited here draw from three sources: publicly available keyword research tools (such as Google Keyword Planner, Ahrefs, and Semrush), industry-level reporting from home services research organizations, and observed ranges from campaigns we've managed for home services businesses. Where we cite our own observations, we say so explicitly.
A few important caveats:
- Search volume estimates vary by tool. No third-party tool reports exact Google query counts. Treat volume figures as directional, not precise.
- Market size matters enormously. A Garage Door Repair Companies company in Phoenix competes in a fundamentally different search environment than one in a mid-size regional market. Benchmarks marked as "national averages" may not reflect your local competitive reality.
- Click-through rates shift over time. As Google adds more zero-click features, local packs, and ads to search results pages, organic CTR benchmarks from two or three years ago may overstate what you can expect today.
- conversion rates are not included here. Search volume tells you how often people look for something — it says nothing about how many of those searches become actual service calls. That figure depends on your website, your reviews, your pricing, and your market position.
Use this page to understand relative opportunity and Search demand follows a seasonal pattern, peaking in spring and late fall in most U.S. marketss — not to build a business case on precise numbers. If you want numbers specific to your market, a keyword audit of your actual service area will be more useful than any national benchmark.