Section 1
I've been in digital marketing for over a decade, and I'll tell you this: the construction industry gets some of the worst marketing advice I've ever seen. Most agencies treat a custom home builder the same way they'd treat a pizza shop — chase reviews, post some photos, cross your fingers.
They focus on vanity metrics like 'impressions' and 'clicks' while you're sitting there wondering why the phone isn't ringing with qualified project inquiries.
But here's what really makes my blood boil: the lead aggregator addiction.
When you rely on Angi, HomeAdvisor, or Thumbtack, you're paying a premium to fight over price-shoppers who've already requested quotes from five other contractors. You're renting visibility on someone else's platform. The moment you stop paying, your phone goes silent. That's not a business model — it's a hamster wheel.
I take a fundamentally different approach. Stop chasing clients. Start building the authority that makes them come to you.
By creating your own SEO assets — specifically through deep, educational content and showcased expertise — you attract homeowners who are researching quality, not hunting for the cheapest bid. We target the person searching 'custom kitchen island design ideas' or 'how much does adding a second story cost' — not the one typing 'cheapest contractor near me.'
Section 2
General contracting is a hyper-local game. If you're based in Austin, ranking nationally for 'home remodeling' is an ego trip. Ranking for 'kitchen remodeler Tarrytown Austin' or 'home addition contractor Westlake Hills'? That's a business strategy.
The battleground is the Google Map Pack — those top 3 map results that appear before organic listings. For local service searches, they capture the majority of clicks and calls.
Here's how we win:
First, 'Press Stacking.' Most contractors have zero digital footprint outside their own website and maybe a neglected Facebook page. That's a trust problem for Google. We leverage my journalist network to get you featured in local digital publications, neighborhood guides, Austin Business Journal, regional lifestyle magazines. These local backlinks are incredibly powerful signals that tell Google: 'This contractor is a legitimate, prominent entity in this specific market.'
Second, the 'Anti-Niche Strategy' for service pages. Instead of one generic 'Services' page, we build specific, geo-targeted landing pages for every service you offer in every area you serve: 'Bathroom Remodeling Westlake Hills,' 'Home Additions Dripping Springs,' 'Custom Kitchen Design Lake Travis.'
This casts a net over your entire service area without diluting your brand authority. You show up everywhere that matters.
Section 3
This is a strategy I almost never see contractors use — which means it's a massive opportunity.
Think about who already has the attention of your ideal clients: interior designers, real estate agents, home stagers, local lifestyle bloggers, even mortgage brokers. They have audiences of homeowners who trust them. They don't offer construction services. That's not competition — it's untapped partnership.
Through 'Affiliate Arbitrage,' we establish referral relationships where these trusted voices link to your 'Content as Proof' assets.
Picture this: A prominent Austin real estate agent writes 'Top 7 Renovations That Increase Home Value Before Selling.' They link to your comprehensive guide on 'High-ROI Pre-Sale Renovations in Central Texas.' Their audience — homeowners actively preparing to sell — clicks through and lands on your site, already warmed up by a trusted source.
You get hyper-qualified traffic. The referrer provides genuine value to their audience. Everyone wins.
We've helped contractors build these referral ecosystems that generate leads for years without any additional cost. It's the closest thing to a 'set it and forget it' lead generation system that actually works.