Local Specialist Scope
Price range: $1,500 to $2,500 / month
Typical inclusions to verify:
- Local search work for one primary city or genuine service market
- Technical audit, prioritized remediation, and monitoring of unresolved issues
- Creation or improvement of 2 to 3 high-intent service pages when the business actually offers the services
- Google Business Profile accuracy, service information, and measurement; do not treat posting cadence as a guaranteed ranking factor
- Cleanup of inaccurate or inconsistent legitimate local citations
Best fit: A single-location glass shop with a focused residential or auto glass service mix and a limited local market.
Exclusions to clarify: Ask whether photography, development hours, call tracking, major site rebuilds, and link acquisition are included or billed separately.
Regional Multi-Service Scope
Price range: $3,000 to $5,500 / month
Typical inclusions to verify:
- Work across multiple genuine service areas or locations with useful location-specific information
- Legitimate link earning or outreach with disclosed methods and ownership
- Service and buyer content for residential, commercial, emergency, or auto glass where each line is actually offered
- Conversion-path improvement for calls and quote requests
- Structured data that accurately reflects visible products, services, and business information without implying special search treatment
Best fit: An established glass company with multiple crews or service lines that creates materially more SEO work than a single-market shop.
Planning horizon: The source edition references 6 to 12 months for this tier. Treat that as previously published planning guidance, not a guaranteed point at which authority, leads, or ROI will materialize.
Large-Scale Competitive Scope
Price range: $6,000 to $10,000+ / month
Typical inclusions to verify:
- Broader multi-state or national search work only where the business actually operates at that scale
- Digital PR or media outreach with clear editorial standards and no paid-link concealment
- Custom tools or calculators when they solve a real prospect need and can be maintained
- Competitive research tied to specific service and market decisions
- Dedicated reporting and account support with client access to source data
Best fit: A large franchise or commercial glazing operation with enough geographic, technical, and content complexity to justify the scope.
Exclusions to clarify: Confirm whether web development, creative production, software subscriptions, media costs, and sales operations are part of the fee. A larger retainer does not guarantee lead volume.