Local Foundation
Price range: 2,500 - 3,500 dollars / month
Scope: A narrower recurring program for a kitchen renovation contractor whose website and local business information are already in workable condition.
- Local citation audit and correction where the business controls the listing
- Google Business Profile accuracy review and customer-facing updates when facts change
- On-page work for up to 10 core service or project pages when the proposal names the URLs
- Content tied to verified remodeling questions, project evidence, or genuine local needs
- Technical monitoring focused on crawlability, rendering, mobile use, and consultation paths
Exclusions to clarify: major redesign work, large-scale case-study production, photography, video, extensive authority work, new-market expansion, or CRM integration may be outside a narrower retainer. The fee should buy defined work, not a promise of rankings.
Regional Authority
Price range: 4,000 - 6,500 dollars / month
Scope: A broader recurring program for a design-build firm with more project content, stronger competitors, or several legitimate service areas.
- Service and project content planning grounded in real remodeling work
- Relevant link or mention acquisition with source transparency and quality controls
- Conversion review for project galleries, service pages, and consultation paths
- Technical SEO for Core Web Vitals, image delivery, crawlability, and template health
- Periodic competitor and content-gap analysis used to prioritize work rather than imitate rivals
Dependencies: The contractor may need to supply approved project photography, material details, design decisions, service boundaries, and other evidence before content can be published accurately.
Market Dominance
Price range: 7,000 - 10,000+ dollars / month
Scope: Use this scenario only when the workload is genuinely broader, such as several real markets, substantial media production, complex templates, PR, or advanced attribution.
- Multi-market infrastructure only where the business truly operates
- Custom tools when the contractor can maintain accurate inputs and disclosures
- PR or media outreach with transparent methods rather than guaranteed coverage
- Video and YouTube work for real project walkthroughs
- Full-funnel attribution and CRM integration where the sales process supports reliable matching
Uncertainty: The source references the top 1 percent of the market as a positioning example, not a verified audience threshold. Require defined deliverables, exclusions, ownership, and reporting before accepting the higher spend.