This checklist is for brewery owners, taproom managers, marketers, and web teams that need a repeatable way to inspect local search foundations without turning the exercise into a vague marketing to-do list. It is most useful when one person can gather evidence from the website and business profiles while the people who own operations, content, and development can fix what fails.
Use one record for each check. Capture the evidence you reviewed, the pass/fail decision, the severity if it fails, the owner responsible for correction, the corrective action, and the validation step that proves the change is complete. Screenshots, page URLs already present in your systems, profile fields, Search Console reports, page-source checks, and dated internal notes can all serve as evidence depending on the item.
Do not mark an item complete because a task was attempted. A pass means the stated condition is true when you recheck it. If the condition is not true, keep it open, assign the appropriate owner, and document what must change. This makes the checklist useful for handoffs between taproom operations, marketing, and development.
If the brewery has more than one genuine taproom, inspect each real location separately where location-specific information exists. A dedicated location page is useful only when the location is real and the page can provide distinct, useful information such as its address, hours, access details, events, menus, or other visitor guidance.