Specialized Boutique Scope
Source price range: $4,500 - $7,500 / month
Recurring scope to define:
- Technical audit, prioritized remediation, and ownership of implementation.
- The source references 10-15 high-intent luxury keywords; treat this as a scope quantity, not a guaranteed keyword target or ranking outcome.
- The source includes 2-3 editorial pieces per month; confirm whether research, expert review, imagery, revisions, and publishing are included rather than treating cadence as a ranking mechanism.
- Local or regional work for 1-2 genuine priority markets, properties, offices, lounges, or other real locations where useful location-specific information exists.
- Executive reporting that separates search visibility, qualified inquiries, assisted conversions, implementation status, and attribution limits.
Best fit: A focused luxury operator with a defined destination, property, or experiential scope and a manageable technical backlog.
Exclusions to confirm: Major redesigns, custom development, paid media, large media shoots, translation, external software, and paid placements unless explicitly listed.
Established Luxury Growth Scope
Source price range: $8,000 - $15,000 / month
Recurring scope to define:
- Technical remediation and performance work across a broader set of templates, markets, or properties.
- The source references 30-50 target queries; use that as a workload indicator only after grouping them by destination, product, brand, and decision stage.
- The source includes 4-6 premium content pieces; confirm research depth, subject-matter review, localization, media, and publishing ownership.
- Digital PR and outreach with transparent sourcing, editorial rationale, and clear separation between earned and paid placement.
- International SEO for genuinely supported languages or regions, including hreflang, localization governance, and market-specific content where required.
Best fit: A multi-property or multi-destination operator that needs coordination across content, technical implementation, and communications.
Exclusions to confirm: Translation vendors, local legal review, external development, travel, media production, paid advertising, and software not specified in the retainer.
Large Multi-Market Scope
Source price range: $15,000+ / month
Recurring scope to define:
- Global technical and content governance across multiple markets, brands, properties, or product lines.
- Coordination with offline PR, brand, sales, reservations, and product teams so public claims remain consistent.
- Technical monitoring with an explicit response process and clear ownership between SEO and development.
- Media outreach based on supportable stories and relevant audiences rather than a guaranteed list of publications.
- Attribution analysis that distinguishes measured inquiries and bookings from modeled or assisted contribution.
Best fit: Large luxury operators with meaningful international complexity and enough internal capacity to review and implement cross-functional work.
Exclusions to confirm: Platform rebuilds, custom applications, external analytics engineering, paid media, translation, photography, video, and third-party fees unless the statement of work includes them.