This checklist is designed for managing partners, marketing managers, intake leaders, developers, and SEO practitioners working on personal injury law firm websites. It fits both solo practices and a 20-attorney firm because the scoring method is based on evidence and risk rather than team size.
Some checks involve technical implementation, including schema markup, site speed optimization. Others involve editorial or operating decisions, such as the review workflow, page-purpose mapping, business-profile accuracy, and intake measurement. Use the same decision record for all of them.
For each checklist item, save the evidence reviewed, state the pass or fail condition, assign severity, name the owner, record the corrective action, and repeat the validation step after the change. A technical or SEO pass means only that the defined check was satisfied; it does not establish legal, medical, regulatory, or advertising approval. The supporting discussion of personal injury search rankings should be treated as search guidance, not as a promise of visibility.
Compliance boundary: This checklist cannot guarantee compliance; responsible legal, medical, or regulatory reviewers remain required when their expertise is relevant to testimonials, case results, legal claims, injury or treatment statements, privacy, endorsements, licensing, or jurisdiction-specific advertising requirements. Use the compliance resources below as routing support, not as a substitute for the controlling rules or professional review.