AI SEO Statistics: ON Page SEO Ecommerce (2026-07 edition)

Reading the 45 answers model by model shows how differently the three assistants treat the same on page seo ecommerce questions. On the most consequential behavior — whether to send the buyer to a professional at all — the rate ranged from 46.7% (ChatGPT) down to 26.7% (Gemini), a 20-point gap on an identical question set.

Across the 15 on page seo ecommerce answers it produced, ChatGPT recommended hiring a professional in 46.7% of them and suggested a DIY approach first 20% of the time. It named a specific provider in 0% of answers (about 0 distinct providers per answer) and included price or cost information 13.3% of the time. ChatGPT asked a clarifying question before answering in 53.3% of cases, warned about red flags or scams in 0%, and told the buyer to verify credentials in 0%, averaging 728 words per answer. On the remaining cues it told the buyer to check reviews in 0%, pointed to case studies or a portfolio in 13.3%, and framed the choice around local proximity in 6.7%; a selection-criteria checklist appeared in 26.7% of its answers and a recommendation to gather multiple quotes in 0%.

Across the 15 on page seo ecommerce answers it produced, Claude recommended hiring a professional in 46.7% of them and suggested a DIY approach first 33.3% of the time. It named a specific provider in 6.7% of answers (about 0.3 distinct providers per answer) and included price or cost information 13.3% of the time. Claude asked a clarifying question before answering in 53.3% of cases, warned about red flags or scams in 6.7%, and told the buyer to verify credentials in 0%, averaging 327 words per answer. On the remaining cues it told the buyer to check reviews in 0%, pointed to case studies or a portfolio in 13.3%, and framed the choice around local proximity in 0%; a selection-criteria checklist appeared in 33.3% of its answers and a recommendation to gather multiple quotes in 0%.

Across the 15 on page seo ecommerce answers it produced, Gemini recommended hiring a professional in 26.7% of them and suggested a DIY approach first 26.7% of the time. It named a specific provider in 6.7% of answers (about 0.3 distinct providers per answer) and included price or cost information 20% of the time. Gemini asked a clarifying question before answering in 0% of cases, warned about red flags or scams in 20%, and told the buyer to verify credentials in 0%, averaging 250 words per answer. On the remaining cues it told the buyer to check reviews in 0%, pointed to case studies or a portfolio in 13.3%, and framed the choice around local proximity in 0%; a selection-criteria checklist appeared in 46.7% of its answers and a recommendation to gather multiple quotes in 0%.

Taken together, ChatGPT is the assistant most likely to route an on page seo ecommerce buyer to a professional (46.7%) and Gemini the least (26.7%). ChatGPT produced the longest answers, at 728 words on average. Specific providers were named most often by Claude (6.7%) — even there, roughly one answer in 15 carried a name.

On other behaviors the three models move almost in lockstep — the points of near-consensus for on page seo ecommerce, where all three landed within a few points of each other:

• Tells the buyer to check reviews: 0% across all three models.
• Tells the buyer to verify credentials: 0% across all three models.
• Mentions case studies or portfolio: 13.3% across all three models.
• Recommends multiple quotes: 0% across all three models.

Measured question by question, the three assistants coded a response the same way most consistently on "tells the buyer to check reviews" (identical coding in 100% of questions) and least consistently on "asks a clarifying question" (20%).

Beyond whether to hire, the rubric codes how carefully each assistant protects the on page seo ecommerce buyer once a decision is made. Telling the buyer to check reviews or ratings appeared in 0% of answers on average. Verifying credentials or certifications appeared in 0%. Warning about red flags or scams appeared in 8.9%.

On structuring the decision, a selection-criteria checklist showed up in 35.6% of answers on average and a recommendation to gather multiple quotes in 0%. The single least-reproduced protective signal for on page seo ecommerce is "tells the buyer to check reviews" at 0% on average — the clearest opening for content that supplies it, since the models are not yet reliably surfacing that guidance on their own.

The 15 questions behind every percentage on this page were drawn from real on page seo ecommerce (ecommerce / online retail; buyer hiring decisions for this specific service) buyer journeys. Each was put to all 3 models once, with identical wording, so the rates above describe how the assistants handled this exact on page seo ecommerce question set — not a general prior or a hand-picked subset. The full list is shown earlier on this page; the coded percentages are what those specific questions produced.