Original research · 2026-07 edition

AI SEO Statistics: Botox and Fillers (2026-07 edition)

5 questions · 15 AI responses · 3 models · measured 2026-07-06

The question bank

The questions we tested — sampled from real buyer journeys in botox and fillers.

Each model answered every question once, same wording, same day. These are the prompts behind every percentage on this page.

What is the difference between wrinkle relaxers and dermal fillers for forehead lines?
I am 28 and starting to see faint lines when I smile, is it too early for preventative injections?
How much should I expect to pay for lip fillers in a major city like Chicago or New York?
What are the common side effects and downtime associated with chemical peels for acne scarring?
How long do the results of a non-surgical nose job typically last compared to traditional rhinoplasty?

Model by model

16-point average divergence: which AI you ask changes the answer.

The divergence index is the average gap between the most and least likely model per behavior. Higher = the models disagree more about botox and fillers buyers.

Behavior rates across 5 botox and fillers buyer questions, 2026-07 edition. Last column: average across models.
ChatGPTClaudeGeminiConsensus
Recommends hiring a professional100%80%40%40%
Suggests DIY first0%20%0%80%
Names specific providers0%0%0%100%
Gives price or cost info20%20%20%100%
Tells to check reviews0%0%0%100%
Tells to verify credentials80%60%20%40%
Mentions case studies / portfolio20%0%0%80%
Mentions local proximity20%20%20%100%
Gives selection criteria40%20%20%80%
Warns about red flags20%20%20%100%
Asks a clarifying question60%60%0%20%
Recommends multiple quotes0%20%0%80%

By model

How each assistant handled Botox and Fillers questions.

Reading the 15 answers model by model shows how differently the three assistants treat the same botox and fillers questions. On the most consequential behavior — whether to send the buyer to a professional at all — the rate ranged from 100% (ChatGPT) down to 40% (Gemini), a 60-point gap on an identical question set.

Across the 5 botox and fillers answers it produced, ChatGPT recommended hiring a professional in 100% of them and suggested a DIY approach first 0% of the time. It named a specific provider in 0% of answers (about 0 distinct providers per answer) and included price or cost information 20% of the time. ChatGPT asked a clarifying question before answering in 60% of cases, warned about red flags or scams in 20%, and told the buyer to verify credentials in 80%, averaging 380 words per answer. On the remaining cues it told the buyer to check reviews in 0%, pointed to case studies or a portfolio in 20%, and framed the choice around local proximity in 20%; a selection-criteria checklist appeared in 40% of its answers and a recommendation to gather multiple quotes in 0%.

Across the 5 botox and fillers answers it produced, Claude recommended hiring a professional in 80% of them and suggested a DIY approach first 20% of the time. It named a specific provider in 0% of answers (about 0 distinct providers per answer) and included price or cost information 20% of the time. Claude asked a clarifying question before answering in 60% of cases, warned about red flags or scams in 20%, and told the buyer to verify credentials in 60%, averaging 270 words per answer. On the remaining cues it told the buyer to check reviews in 0%, pointed to case studies or a portfolio in 0%, and framed the choice around local proximity in 20%; a selection-criteria checklist appeared in 20% of its answers and a recommendation to gather multiple quotes in 20%.

Across the 5 botox and fillers answers it produced, Gemini recommended hiring a professional in 40% of them and suggested a DIY approach first 0% of the time. It named a specific provider in 0% of answers (about 0 distinct providers per answer) and included price or cost information 20% of the time. Gemini asked a clarifying question before answering in 0% of cases, warned about red flags or scams in 20%, and told the buyer to verify credentials in 20%, averaging 332 words per answer. On the remaining cues it told the buyer to check reviews in 0%, pointed to case studies or a portfolio in 0%, and framed the choice around local proximity in 20%; a selection-criteria checklist appeared in 20% of its answers and a recommendation to gather multiple quotes in 0%.

Taken together, ChatGPT is the assistant most likely to route a botox and fillers buyer to a professional (100%) and Gemini the least (40%). ChatGPT produced the longest answers, at 380 words on average. No model named a specific provider in more than 0% of answers.

Where they disagree

The behaviors where the choice of model changes the answer.

The divergence index for this study is 15.6 points — the average distance between the most and least likely model across the coded behaviors. The gaps below are where which assistant a botox and fillers buyer happens to ask matters most:

  • Recommends hiring a professional: from 40% (Gemini) to 100% (ChatGPT) — a 60-point spread.
  • Tells the buyer to verify credentials: from 20% (Gemini) to 80% (ChatGPT) — a 60-point spread.
  • Asks a clarifying question: from 0% (Gemini) to 60% (ChatGPT) — a 60-point spread.
  • Suggests a DIY approach first: from 0% (ChatGPT) to 20% (Claude) — a 20-point spread.
  • Mentions case studies or portfolio: from 0% (Claude) to 20% (ChatGPT) — a 20-point spread.

The widest single gap — recommends hiring a professional, 60 points — means a botox and fillers buyer can receive materially different guidance on the same question depending only on which assistant they happen to open, so any visibility strategy built on a single model's behavior describes only part of the botox and fillers market.

Where they agree

The points of near-consensus in Botox and Fillers.

On other behaviors the three models move almost in lockstep — the points of near-consensus for botox and fillers, where all three landed within a few points of each other:

  • Names a specific provider: 0% across all three models.
  • Gives price or cost information: 20% across all three models.
  • Tells the buyer to check reviews: 0% across all three models.
  • Mentions local proximity: 20% across all three models.

Measured question by question, the three assistants coded a response the same way most consistently on "names a specific provider" (identical coding in 100% of questions) and least consistently on "asks a clarifying question" (20%).

Every behavior, measured

All twelve coded behaviors for Botox and Fillers, averaged across the three models.

The behaviors AI models reproduce most often for botox and fillers are recommends hiring a professional (73.3% on average), tells the buyer to verify credentials (53.3%) and asks a clarifying question (40%); the rarest are tells the buyer to check reviews (0%), names a specific provider (0%) and recommends multiple quotes (6.7%). Each figure below is the share of a model's 5 answers in which the behavior appeared at least once, averaged across the 3 models with the full per-model range in parentheses:

  • Recommends hiring a professional: 73.3% on average (ChatGPT 100%, Claude 80%, Gemini 40%) — a 60-point spread.
  • Tells the buyer to verify credentials: 53.3% on average (ChatGPT 80%, Claude 60%, Gemini 20%) — a 60-point spread.
  • Asks a clarifying question: 40% on average (ChatGPT 60%, Claude 60%, Gemini 0%) — a 60-point spread.
  • Gives selection criteria: 26.7% on average (ChatGPT 40%, Claude 20%, Gemini 20%) — a 20-point spread.
  • Gives price or cost information: 20% on average (ChatGPT 20%, Claude 20%, Gemini 20%).
  • Mentions local proximity: 20% on average (ChatGPT 20%, Claude 20%, Gemini 20%).
  • Warns about red flags or scams: 20% on average (ChatGPT 20%, Claude 20%, Gemini 20%).
  • Suggests a DIY approach first: 6.7% on average (ChatGPT 0%, Claude 20%, Gemini 0%) — a 20-point spread.
  • Mentions case studies or portfolio: 6.7% on average (ChatGPT 20%, Claude 0%, Gemini 0%) — a 20-point spread.
  • Recommends multiple quotes: 6.7% on average (ChatGPT 0%, Claude 20%, Gemini 0%) — a 20-point spread.
  • Names a specific provider: 0% on average (ChatGPT 0%, Claude 0%, Gemini 0%).
  • Tells the buyer to check reviews: 0% on average (ChatGPT 0%, Claude 0%, Gemini 0%).

Trust signals

How well the models protect the botox and fillers buyer.

Beyond whether to hire, the rubric codes how carefully each assistant protects the botox and fillers buyer once a decision is made. Telling the buyer to check reviews or ratings appeared in 0% of answers on average. Verifying credentials or certifications appeared in 53.3%. Warning about red flags or scams appeared in 20%.

On structuring the decision, a selection-criteria checklist showed up in 26.7% of answers on average and a recommendation to gather multiple quotes in 6.7%. The single least-reproduced protective signal for botox and fillers is "tells the buyer to check reviews" at 0% on average — the clearest opening for content that supplies it, since the models are not yet reliably surfacing that guidance on their own.

Referral behavior

Do AI models name Botox and Fillers providers?

For service providers the decisive question is whether these systems name anyone at all. Across 15 botox and fillers answers, a specific provider was named in 0% of responses on average — roughly 0 distinct providers per answer. In practice the assistants behave far more as an explanatory layer than as a referral engine for botox and fillers: visibility comes from being the reasoning a model reproduces, not from being the named recommendation.

The question set

What these 5 Botox and Fillers questions cover.

The 5 questions behind every percentage on this page were drawn from real botox and fillers (healthcare services; buyer hiring decisions for this specific service) buyer journeys. Each was put to all 3 models once, with identical wording, so the rates above describe how the assistants handled this exact botox and fillers question set — not a general prior or a hand-picked subset. The full list is shown earlier on this page; the coded percentages are what those specific questions produced.

How to read this

A note on the numbers.

A percentage here is the share of a model's 5 answers in which the behavior appeared at least once — not a confidence score. Because each model answered every question exactly once on 2026-07-06, the figures describe this specific botox and fillers question set and snapshot rather than a general prior. The full protocol and coding rubric are documented in the study methodology.

Methodology

A controlled snapshot, documented end to end.

5 standardized buyer questions per industry, one response per model per question (ChatGPT (gpt-5-mini), Claude (claude-sonnet-5), Gemini (gemini-3-flash-preview)), collected 2026-07-06, coded against a fixed 12-behavior rubric with human QA. AI outputs vary with model version, location and time — figures describe this sample and window, and are refreshed each edition. Read the full methodology →