AI SEO Statistics: Therapist (2026-07 edition)

Reading the 45 answers model by model shows how differently the three assistants treat the same therapist questions. On the most consequential behavior — whether to send the buyer to a professional at all — the rate ranged from 80% (ChatGPT) down to 46.7% (Gemini), a 33-point gap on an identical question set.

Across the 15 therapist answers it produced, ChatGPT recommended hiring a professional in 80% of them and suggested a DIY approach first 13.3% of the time. It named a specific provider in 6.7% of answers (about 0.1 distinct providers per answer) and included price or cost information 0% of the time. ChatGPT asked a clarifying question before answering in 60% of cases, warned about red flags or scams in 33.3%, and told the buyer to verify credentials in 60%, averaging 522 words per answer. On the remaining cues it told the buyer to check reviews in 0%, pointed to case studies or a portfolio in 0%, and framed the choice around local proximity in 33.3%; a selection-criteria checklist appeared in 66.7% of its answers and a recommendation to gather multiple quotes in 13.3%.

Across the 15 therapist answers it produced, Claude recommended hiring a professional in 60% of them and suggested a DIY approach first 0% of the time. It named a specific provider in 13.3% of answers (about 1 distinct providers per answer) and included price or cost information 13.3% of the time. Claude asked a clarifying question before answering in 60% of cases, warned about red flags or scams in 26.7%, and told the buyer to verify credentials in 20%, averaging 293 words per answer. On the remaining cues it told the buyer to check reviews in 0%, pointed to case studies or a portfolio in 0%, and framed the choice around local proximity in 20%; a selection-criteria checklist appeared in 60% of its answers and a recommendation to gather multiple quotes in 6.7%.

Across the 15 therapist answers it produced, Gemini recommended hiring a professional in 46.7% of them and suggested a DIY approach first 0% of the time. It named a specific provider in 6.7% of answers (about 0.8 distinct providers per answer) and included price or cost information 20% of the time. Gemini asked a clarifying question before answering in 0% of cases, warned about red flags or scams in 13.3%, and told the buyer to verify credentials in 20%, averaging 275 words per answer. On the remaining cues it told the buyer to check reviews in 0%, pointed to case studies or a portfolio in 0%, and framed the choice around local proximity in 20%; a selection-criteria checklist appeared in 60% of its answers and a recommendation to gather multiple quotes in 0%.

Taken together, ChatGPT is the assistant most likely to route a therapist buyer to a professional (80%) and Gemini the least (46.7%). ChatGPT produced the longest answers, at 522 words on average. Specific providers were named most often by Claude (13.3%) — even there, roughly one answer in 8 carried a name.

On other behaviors the three models move almost in lockstep — the points of near-consensus for therapist, where all three landed within a few points of each other:

• Tells the buyer to check reviews: 0% across all three models.
• Mentions case studies or portfolio: 0% across all three models.
• Names a specific provider: 6.7%–13.3% across all three (a 7-point spread).
• Gives selection criteria: 60%–66.7% across all three (a 7-point spread).

Measured question by question, the three assistants coded a response the same way most consistently on "tells the buyer to check reviews" (identical coding in 100% of questions) and least consistently on "asks a clarifying question" (26.7%).

Beyond whether to hire, the rubric codes how carefully each assistant protects the therapist buyer once a decision is made. Telling the buyer to check reviews or ratings appeared in 0% of answers on average. Verifying credentials or certifications appeared in 33.3%. Warning about red flags or scams appeared in 24.4%.

On structuring the decision, a selection-criteria checklist showed up in 62.2% of answers on average and a recommendation to gather multiple quotes in 6.7%. The single least-reproduced protective signal for therapist is "tells the buyer to check reviews" at 0% on average — the clearest opening for content that supplies it, since the models are not yet reliably surfacing that guidance on their own.

The 15 questions behind every percentage on this page were drawn from real therapist (healthcare services; buyer hiring decisions for this specific service) buyer journeys. Each was put to all 3 models once, with identical wording, so the rates above describe how the assistants handled this exact therapist question set — not a general prior or a hand-picked subset. The full list is shown earlier on this page; the coded percentages are what those specific questions produced.