AI SEO Statistics: Demolition (2026-07 edition)
40 questions · 120 AI responses · 3 models · measured 2026-07-06
The question bank
The questions we tested — sampled from real buyer journeys in demolition.
Each model answered every question once, same wording, same day. These are the prompts behind every percentage on this page.
Show all 40 questions
Model by model
24-point average divergence: which AI you ask changes the answer.
The divergence index is the average gap between the most and least likely model per behavior. Higher = the models disagree more about demolition buyers.
| ChatGPT | Claude | Gemini | Consensus | |
|---|---|---|---|---|
| Recommends hiring a professional | 88% | 70% | 45% | 43% |
| Suggests DIY first | 18% | 20% | 13% | 80% |
| Names specific providers | 5% | 5% | 3% | 93% |
| Gives price or cost info | 33% | 33% | 28% | 68% |
| Tells to check reviews | 8% | 8% | 0% | 90% |
| Tells to verify credentials | 50% | 25% | 10% | 55% |
| Mentions case studies / portfolio | 13% | 3% | 0% | 88% |
| Mentions local proximity | 60% | 28% | 3% | 38% |
| Gives selection criteria | 43% | 25% | 13% | 58% |
| Warns about red flags | 10% | 5% | 8% | 90% |
| Asks a clarifying question | 83% | 80% | 0% | 3% |
| Recommends multiple quotes | 25% | 20% | 0% | 70% |
By model
How each assistant handled Demolition questions.
Reading the 120 answers model by model shows how differently the three assistants treat the same demolition questions. On the most consequential behavior — whether to send the buyer to a professional at all — the rate ranged from 87.5% (ChatGPT) down to 45% (Gemini), a 43-point gap on an identical question set.
Across the 40 demolition answers it produced, ChatGPT recommended hiring a professional in 87.5% of them and suggested a DIY approach first 17.5% of the time. It named a specific provider in 5% of answers (about 0.1 distinct providers per answer) and included price or cost information 32.5% of the time. ChatGPT asked a clarifying question before answering in 82.5% of cases, warned about red flags or scams in 10%, and told the buyer to verify credentials in 50%, averaging 575 words per answer. On the remaining cues it told the buyer to check reviews in 7.5%, pointed to case studies or a portfolio in 12.5%, and framed the choice around local proximity in 60%; a selection-criteria checklist appeared in 42.5% of its answers and a recommendation to gather multiple quotes in 25%.
Across the 40 demolition answers it produced, Claude recommended hiring a professional in 70% of them and suggested a DIY approach first 20% of the time. It named a specific provider in 5% of answers (about 0.1 distinct providers per answer) and included price or cost information 32.5% of the time. Claude asked a clarifying question before answering in 80% of cases, warned about red flags or scams in 5%, and told the buyer to verify credentials in 25%, averaging 289 words per answer. On the remaining cues it told the buyer to check reviews in 7.5%, pointed to case studies or a portfolio in 2.5%, and framed the choice around local proximity in 27.5%; a selection-criteria checklist appeared in 25% of its answers and a recommendation to gather multiple quotes in 20%.
Across the 40 demolition answers it produced, Gemini recommended hiring a professional in 45% of them and suggested a DIY approach first 12.5% of the time. It named a specific provider in 2.5% of answers (about 0 distinct providers per answer) and included price or cost information 27.5% of the time. Gemini asked a clarifying question before answering in 0% of cases, warned about red flags or scams in 7.5%, and told the buyer to verify credentials in 10%, averaging 271 words per answer. On the remaining cues it told the buyer to check reviews in 0%, pointed to case studies or a portfolio in 0%, and framed the choice around local proximity in 2.5%; a selection-criteria checklist appeared in 12.5% of its answers and a recommendation to gather multiple quotes in 0%.
Taken together, ChatGPT is the assistant most likely to route a demolition buyer to a professional (87.5%) and Gemini the least (45%). ChatGPT produced the longest answers, at 575 words on average. Specific providers were named most often by ChatGPT (5%) — even there, roughly one answer in 20 carried a name.
Where they disagree
The behaviors where the choice of model changes the answer.
The divergence index for this study is 23.8 points — the average distance between the most and least likely model across the coded behaviors. The gaps below are where which assistant a demolition buyer happens to ask matters most:
- Asks a clarifying question: from 0% (Gemini) to 82.5% (ChatGPT) — a 83-point spread.
- Mentions local proximity: from 2.5% (Gemini) to 60% (ChatGPT) — a 58-point spread.
- Recommends hiring a professional: from 45% (Gemini) to 87.5% (ChatGPT) — a 43-point spread.
- Tells the buyer to verify credentials: from 10% (Gemini) to 50% (ChatGPT) — a 40-point spread.
- Gives selection criteria: from 12.5% (Gemini) to 42.5% (ChatGPT) — a 30-point spread.
The widest single gap — asks a clarifying question, 83 points — means a demolition buyer can receive materially different guidance on the same question depending only on which assistant they happen to open, so any visibility strategy built on a single model's behavior describes only part of the demolition market.
Where they agree
The points of near-consensus in Demolition.
On other behaviors the three models move almost in lockstep — the points of near-consensus for demolition, where all three landed within a few points of each other:
- Names a specific provider: 2.5%–5% across all three (a 3-point spread).
- Gives price or cost information: 27.5%–32.5% across all three (a 5-point spread).
- Warns about red flags or scams: 5%–10% across all three (a 5-point spread).
- Suggests a DIY approach first: 12.5%–20% across all three (a 8-point spread).
Measured question by question, the three assistants coded a response the same way most consistently on "names a specific provider" (identical coding in 92.5% of questions) and least consistently on "asks a clarifying question" (2.5%).
Every behavior, measured
All twelve coded behaviors for Demolition, averaged across the three models.
The behaviors AI models reproduce most often for demolition are recommends hiring a professional (67.5% on average), asks a clarifying question (54.2%) and gives price or cost information (30.8%); the rarest are names a specific provider (4.2%), mentions case studies or portfolio (5%) and tells the buyer to check reviews (5%). Each figure below is the share of a model's 40 answers in which the behavior appeared at least once, averaged across the 3 models with the full per-model range in parentheses:
- Recommends hiring a professional: 67.5% on average (ChatGPT 87.5%, Claude 70%, Gemini 45%) — a 43-point spread.
- Asks a clarifying question: 54.2% on average (ChatGPT 82.5%, Claude 80%, Gemini 0%) — a 83-point spread.
- Gives price or cost information: 30.8% on average (ChatGPT 32.5%, Claude 32.5%, Gemini 27.5%) — a 5-point spread.
- Mentions local proximity: 30% on average (ChatGPT 60%, Claude 27.5%, Gemini 2.5%) — a 58-point spread.
- Tells the buyer to verify credentials: 28.3% on average (ChatGPT 50%, Claude 25%, Gemini 10%) — a 40-point spread.
- Gives selection criteria: 26.7% on average (ChatGPT 42.5%, Claude 25%, Gemini 12.5%) — a 30-point spread.
- Suggests a DIY approach first: 16.7% on average (ChatGPT 17.5%, Claude 20%, Gemini 12.5%) — a 8-point spread.
- Recommends multiple quotes: 15% on average (ChatGPT 25%, Claude 20%, Gemini 0%) — a 25-point spread.
- Warns about red flags or scams: 7.5% on average (ChatGPT 10%, Claude 5%, Gemini 7.5%) — a 5-point spread.
- Tells the buyer to check reviews: 5% on average (ChatGPT 7.5%, Claude 7.5%, Gemini 0%) — a 8-point spread.
- Mentions case studies or portfolio: 5% on average (ChatGPT 12.5%, Claude 2.5%, Gemini 0%) — a 13-point spread.
- Names a specific provider: 4.2% on average (ChatGPT 5%, Claude 5%, Gemini 2.5%) — a 3-point spread.
Trust signals
How well the models protect the demolition buyer.
Beyond whether to hire, the rubric codes how carefully each assistant protects the demolition buyer once a decision is made. Telling the buyer to check reviews or ratings appeared in 5% of answers on average. Verifying credentials or certifications appeared in 28.3%. Warning about red flags or scams appeared in 7.5%.
On structuring the decision, a selection-criteria checklist showed up in 26.7% of answers on average and a recommendation to gather multiple quotes in 15%. The single least-reproduced protective signal for demolition is "tells the buyer to check reviews" at 5% on average — the clearest opening for content that supplies it, since the models are not yet reliably surfacing that guidance on their own.
Referral behavior
Do AI models name Demolition providers?
For service providers the decisive question is whether these systems name anyone at all. Across 120 demolition answers, a specific provider was named in 4.2% of responses on average — roughly 0.1 distinct providers per answer. In practice the assistants behave far more as an explanatory layer than as a referral engine for demolition: visibility comes from being the reasoning a model reproduces, not from being the named recommendation.
The question set
What these 40 Demolition questions cover.
The 40 questions behind every percentage on this page were drawn from real demolition (home services; buyer hiring decisions for this specific service) buyer journeys. Each was put to all 3 models once, with identical wording, so the rates above describe how the assistants handled this exact demolition question set — not a general prior or a hand-picked subset. The full list is shown earlier on this page; the coded percentages are what those specific questions produced.
How to read this
A note on the numbers.
A percentage here is the share of a model's 40 answers in which the behavior appeared at least once — not a confidence score. Because each model answered every question exactly once on 2026-07-06, the figures describe this specific demolition question set and snapshot rather than a general prior. The full protocol and coding rubric are documented in the study methodology.
Methodology
A controlled snapshot, documented end to end.
40 standardized buyer questions per industry, one response per model per question (ChatGPT (gpt-5-mini), Claude (claude-sonnet-5), Gemini (gemini-3-flash-preview)), collected 2026-07-06, coded against a fixed 12-behavior rubric with human QA. AI outputs vary with model version, location and time — figures describe this sample and window, and are refreshed each edition. Read the full methodology →