Original research · 2026-07 edition

AI SEO Statistics: SEO Marketing for Deck Builder (2026-07 edition)

40 questions · 120 AI responses · 3 models · measured 2026-07-06

The question bank

The questions we tested — sampled from real buyer journeys in seo marketing for deck builder.

Each model answered every question once, same wording, same day. These are the prompts behind every percentage on this page.

Why is my deck building website not showing up on the first page of Google?
How can I get more local leads for my patio and deck business without paying for ads?
Is it better to do my own SEO for a small deck company or hire a marketing agency?
What specific keywords should a deck builder target to get high-end custom projects?
How much should I expect to pay per month for professional SEO in the home improvement industry?
What are the red flags when talking to a marketing company that says they specialize in contractor SEO?
Can an SEO agency help me get more reviews on my Google Business Profile?
How long does it actually take to see more phone calls from SEO for a deck installation business?
Show all 40 questions
Should I hire a local SEO person or a big national agency for my outdoor living company?
What's the difference between basic SEO and local SEO for deck builders?
I have a $500 monthly budget, is that enough to see results for deck marketing?
Does my deck building website need a blog to rank well in my city?
How do I know if the SEO company I hired is actually doing anything for my deck business?
What are the most important things to have on my website to rank for deck builder near me?
Why does my competitor always show up in the map pack for deck repairs but I don't?
Can SEO help me pivot from cheap repairs to high-end composite deck builds?
Is it worth paying for a specialized SEO agency that only works with deck and fence contractors?
What should be included in a standard SEO contract for a home service business?
How do I track how many deck leads are actually coming from SEO versus word of mouth?
Do I need a new website if I want to start doing SEO for my deck building company?
How can I rank for deck building in multiple surrounding suburbs, not just my main city?
What happens if I stop paying for SEO after my deck company starts ranking well?
Why is my deck website ranking for the wrong keywords that don't bring in customers?
How do I optimize my project photos so they help my SEO ranking?
Is there a way to speed up SEO results before the busy spring deck season starts?
What are some common SEO mistakes deck builders make on their websites?
Should I focus on SEO or Facebook ads if I want to grow my deck business this year?
What questions should I ask a marketing agency during a discovery call for my deck company?
Can SEO help me get more commercial deck projects or is it just for residential?
Does having a lot of backlinks really matter for a local deck builder?
How often should an SEO agency provide reports for a construction business?
What’s the ROI of SEO for a deck builder doing 500k in annual revenue?
Can an SEO expert help me fix my Google business listing if it's been suspended?
Is it a bad sign if a deck SEO company won't guarantee a number one ranking?
How do I optimize my website for specific materials like composite or exotic hardwoods to find those customers?
What is the map pack and why is it important for my deck building company?
Do I need to write my own content for the SEO agency or will they do it for me?
How can I tell if my current marketing guy is using black hat SEO on my deck site?
Should I hire an SEO agency that works with my direct competitors in the same city?
What is the first thing a deck builder should do to improve their online presence?

Model by model

21-point average divergence: which AI you ask changes the answer.

The divergence index is the average gap between the most and least likely model per behavior. Higher = the models disagree more about seo marketing for deck builder buyers.

Behavior rates across 40 seo marketing for deck builder buyer questions, 2026-07 edition. Last column: average across models.
ChatGPTClaudeGeminiConsensus
Recommends hiring a professional45%18%23%70%
Suggests DIY first45%38%23%63%
Names specific providers0%8%8%88%
Gives price or cost info10%13%15%70%
Tells to check reviews5%8%3%88%
Tells to verify credentials0%0%0%100%
Mentions case studies / portfolio23%30%23%43%
Mentions local proximity18%48%50%35%
Gives selection criteria13%25%25%70%
Warns about red flags8%28%13%65%
Asks a clarifying question20%50%0%40%
Recommends multiple quotes0%0%0%100%

By model

How each assistant handled SEO Marketing for Deck Builder questions.

Reading the 120 answers model by model shows how differently the three assistants treat the same seo marketing for deck builder questions. On the most consequential behavior — whether to send the buyer to a professional at all — the rate ranged from 45% (ChatGPT) down to 17.5% (Claude), a 28-point gap on an identical question set.

Across the 40 seo marketing for deck builder answers it produced, ChatGPT recommended hiring a professional in 45% of them and suggested a DIY approach first 45% of the time. It named a specific provider in 0% of answers (about 0 distinct providers per answer) and included price or cost information 10% of the time. ChatGPT asked a clarifying question before answering in 20% of cases, warned about red flags or scams in 7.5%, and told the buyer to verify credentials in 0%, averaging 671 words per answer. On the remaining cues it told the buyer to check reviews in 5%, pointed to case studies or a portfolio in 22.5%, and framed the choice around local proximity in 17.5%; a selection-criteria checklist appeared in 12.5% of its answers and a recommendation to gather multiple quotes in 0%.

Across the 40 seo marketing for deck builder answers it produced, Claude recommended hiring a professional in 17.5% of them and suggested a DIY approach first 37.5% of the time. It named a specific provider in 7.5% of answers (about 0.2 distinct providers per answer) and included price or cost information 12.5% of the time. Claude asked a clarifying question before answering in 50% of cases, warned about red flags or scams in 27.5%, and told the buyer to verify credentials in 0%, averaging 315 words per answer. On the remaining cues it told the buyer to check reviews in 7.5%, pointed to case studies or a portfolio in 30%, and framed the choice around local proximity in 47.5%; a selection-criteria checklist appeared in 25% of its answers and a recommendation to gather multiple quotes in 0%.

Across the 40 seo marketing for deck builder answers it produced, Gemini recommended hiring a professional in 22.5% of them and suggested a DIY approach first 22.5% of the time. It named a specific provider in 7.5% of answers (about 0.2 distinct providers per answer) and included price or cost information 15% of the time. Gemini asked a clarifying question before answering in 0% of cases, warned about red flags or scams in 12.5%, and told the buyer to verify credentials in 0%, averaging 264 words per answer. On the remaining cues it told the buyer to check reviews in 2.5%, pointed to case studies or a portfolio in 22.5%, and framed the choice around local proximity in 50%; a selection-criteria checklist appeared in 25% of its answers and a recommendation to gather multiple quotes in 0%.

Taken together, ChatGPT is the assistant most likely to route a seo marketing for deck builder buyer to a professional (45%) and Claude the least (17.5%). ChatGPT produced the longest answers, at 671 words on average. Specific providers were named most often by Claude (7.5%) — even there, roughly one answer in 13 carried a name.

Where they disagree

The behaviors where the choice of model changes the answer.

The divergence index for this study is 20.6 points — the average distance between the most and least likely model across the coded behaviors. The gaps below are where which assistant a seo marketing for deck builder buyer happens to ask matters most:

  • Asks a clarifying question: from 0% (Gemini) to 50% (Claude) — a 50-point spread.
  • Mentions local proximity: from 17.5% (ChatGPT) to 50% (Gemini) — a 33-point spread.
  • Recommends hiring a professional: from 17.5% (Claude) to 45% (ChatGPT) — a 28-point spread.
  • Suggests a DIY approach first: from 22.5% (Gemini) to 45% (ChatGPT) — a 23-point spread.
  • Warns about red flags or scams: from 7.5% (ChatGPT) to 27.5% (Claude) — a 20-point spread.

The widest single gap — asks a clarifying question, 50 points — means a seo marketing for deck builder buyer can receive materially different guidance on the same question depending only on which assistant they happen to open, so any visibility strategy built on a single model's behavior describes only part of the seo marketing for deck builder market.

Where they agree

The points of near-consensus in SEO Marketing for Deck Builder.

On other behaviors the three models move almost in lockstep — the points of near-consensus for seo marketing for deck builder, where all three landed within a few points of each other:

  • Tells the buyer to verify credentials: 0% across all three models.
  • Recommends multiple quotes: 0% across all three models.
  • Gives price or cost information: 10%–15% across all three (a 5-point spread).
  • Tells the buyer to check reviews: 2.5%–7.5% across all three (a 5-point spread).

Measured question by question, the three assistants coded a response the same way most consistently on "tells the buyer to verify credentials" (identical coding in 100% of questions) and least consistently on "mentions local proximity" (35%).

Every behavior, measured

All twelve coded behaviors for SEO Marketing for Deck Builder, averaged across the three models.

The behaviors AI models reproduce most often for seo marketing for deck builder are mentions local proximity (38.3% on average), suggests a DIY approach first (35%) and recommends hiring a professional (28.3%); the rarest are recommends multiple quotes (0%), tells the buyer to verify credentials (0%) and tells the buyer to check reviews (5%). Each figure below is the share of a model's 40 answers in which the behavior appeared at least once, averaged across the 3 models with the full per-model range in parentheses:

  • Mentions local proximity: 38.3% on average (ChatGPT 17.5%, Claude 47.5%, Gemini 50%) — a 33-point spread.
  • Suggests a DIY approach first: 35% on average (ChatGPT 45%, Claude 37.5%, Gemini 22.5%) — a 23-point spread.
  • Recommends hiring a professional: 28.3% on average (ChatGPT 45%, Claude 17.5%, Gemini 22.5%) — a 28-point spread.
  • Mentions case studies or portfolio: 25% on average (ChatGPT 22.5%, Claude 30%, Gemini 22.5%) — a 8-point spread.
  • Asks a clarifying question: 23.3% on average (ChatGPT 20%, Claude 50%, Gemini 0%) — a 50-point spread.
  • Gives selection criteria: 20.8% on average (ChatGPT 12.5%, Claude 25%, Gemini 25%) — a 13-point spread.
  • Warns about red flags or scams: 15.8% on average (ChatGPT 7.5%, Claude 27.5%, Gemini 12.5%) — a 20-point spread.
  • Gives price or cost information: 12.5% on average (ChatGPT 10%, Claude 12.5%, Gemini 15%) — a 5-point spread.
  • Names a specific provider: 5% on average (ChatGPT 0%, Claude 7.5%, Gemini 7.5%) — a 8-point spread.
  • Tells the buyer to check reviews: 5% on average (ChatGPT 5%, Claude 7.5%, Gemini 2.5%) — a 5-point spread.
  • Tells the buyer to verify credentials: 0% on average (ChatGPT 0%, Claude 0%, Gemini 0%).
  • Recommends multiple quotes: 0% on average (ChatGPT 0%, Claude 0%, Gemini 0%).

Trust signals

How well the models protect the seo marketing for deck builder buyer.

Beyond whether to hire, the rubric codes how carefully each assistant protects the seo marketing for deck builder buyer once a decision is made. Telling the buyer to check reviews or ratings appeared in 5% of answers on average. Verifying credentials or certifications appeared in 0%. Warning about red flags or scams appeared in 15.8%.

On structuring the decision, a selection-criteria checklist showed up in 20.8% of answers on average and a recommendation to gather multiple quotes in 0%. The single least-reproduced protective signal for seo marketing for deck builder is "tells the buyer to verify credentials" at 0% on average — the clearest opening for content that supplies it, since the models are not yet reliably surfacing that guidance on their own.

Referral behavior

Do AI models name SEO Marketing for Deck Builder providers?

For service providers the decisive question is whether these systems name anyone at all. Across 120 seo marketing for deck builder answers, a specific provider was named in 5% of responses on average — roughly 0.1 distinct providers per answer. In practice the assistants behave far more as an explanatory layer than as a referral engine for seo marketing for deck builder: visibility comes from being the reasoning a model reproduces, not from being the named recommendation.

The question set

What these 40 SEO Marketing for Deck Builder questions cover.

The 40 questions behind every percentage on this page were drawn from real seo marketing for deck builder (home services; buyer hiring decisions for this specific service) buyer journeys. Each was put to all 3 models once, with identical wording, so the rates above describe how the assistants handled this exact seo marketing for deck builder question set — not a general prior or a hand-picked subset. The full list is shown earlier on this page; the coded percentages are what those specific questions produced.

How to read this

A note on the numbers.

A percentage here is the share of a model's 40 answers in which the behavior appeared at least once — not a confidence score. Because each model answered every question exactly once on 2026-07-06, the figures describe this specific seo marketing for deck builder question set and snapshot rather than a general prior. The full protocol and coding rubric are documented in the study methodology.

Methodology

A controlled snapshot, documented end to end.

40 standardized buyer questions per industry, one response per model per question (ChatGPT (gpt-5-mini), Claude (claude-sonnet-5), Gemini (gemini-3-flash-preview)), collected 2026-07-06, coded against a fixed 12-behavior rubric with human QA. AI outputs vary with model version, location and time — figures describe this sample and window, and are refreshed each edition. Read the full methodology →