AI SEO Statistics: SEO Optimized Smart Home Sites (2026-07 edition)

Reading the 120 answers model by model shows how differently the three assistants treat the same seo optimized smart home sites questions. On the most consequential behavior — whether to send the buyer to a professional at all — the rate ranged from 35% (Claude) down to 25% (Gemini), a 10-point gap on an identical question set.

Across the 40 seo optimized smart home sites answers it produced, ChatGPT recommended hiring a professional in 32.5% of them and suggested a DIY approach first 45% of the time. It named a specific provider in 7.5% of answers (about 0.3 distinct providers per answer) and included price or cost information 17.5% of the time. ChatGPT asked a clarifying question before answering in 32.5% of cases, warned about red flags or scams in 10%, and told the buyer to verify credentials in 2.5%, averaging 733 words per answer. On the remaining cues it told the buyer to check reviews in 2.5%, pointed to case studies or a portfolio in 15%, and framed the choice around local proximity in 17.5%; a selection-criteria checklist appeared in 17.5% of its answers and a recommendation to gather multiple quotes in 0%.

Across the 40 seo optimized smart home sites answers it produced, Claude recommended hiring a professional in 35% of them and suggested a DIY approach first 27.5% of the time. It named a specific provider in 12.5% of answers (about 0.3 distinct providers per answer) and included price or cost information 7.5% of the time. Claude asked a clarifying question before answering in 37.5% of cases, warned about red flags or scams in 7.5%, and told the buyer to verify credentials in 0%, averaging 330 words per answer. On the remaining cues it told the buyer to check reviews in 5%, pointed to case studies or a portfolio in 27.5%, and framed the choice around local proximity in 32.5%; a selection-criteria checklist appeared in 22.5% of its answers and a recommendation to gather multiple quotes in 2.5%.

Across the 40 seo optimized smart home sites answers it produced, Gemini recommended hiring a professional in 25% of them and suggested a DIY approach first 22.5% of the time. It named a specific provider in 12.5% of answers (about 0.2 distinct providers per answer) and included price or cost information 5% of the time. Gemini asked a clarifying question before answering in 0% of cases, warned about red flags or scams in 10%, and told the buyer to verify credentials in 0%, averaging 240 words per answer. On the remaining cues it told the buyer to check reviews in 0%, pointed to case studies or a portfolio in 7.5%, and framed the choice around local proximity in 32.5%; a selection-criteria checklist appeared in 30% of its answers and a recommendation to gather multiple quotes in 0%.

Taken together, Claude is the assistant most likely to route a seo optimized smart home sites buyer to a professional (35%) and Gemini the least (25%). ChatGPT produced the longest answers, at 733 words on average. Specific providers were named most often by Claude (12.5%) — even there, roughly one answer in 8 carried a name.

On other behaviors the three models move almost in lockstep — the points of near-consensus for seo optimized smart home sites, where all three landed within a few points of each other:

• Tells the buyer to verify credentials: 0%–2.5% across all three (a 3-point spread).
• Warns about red flags or scams: 7.5%–10% across all three (a 3-point spread).
• Recommends multiple quotes: 0%–2.5% across all three (a 3-point spread).
• Names a specific provider: 7.5%–12.5% across all three (a 5-point spread).

Measured question by question, the three assistants coded a response the same way most consistently on "tells the buyer to verify credentials" (identical coding in 97.5% of questions) and least consistently on "asks a clarifying question" (45%).

Beyond whether to hire, the rubric codes how carefully each assistant protects the seo optimized smart home sites buyer once a decision is made. Telling the buyer to check reviews or ratings appeared in 2.5% of answers on average. Verifying credentials or certifications appeared in 0.8%. Warning about red flags or scams appeared in 9.2%.

On structuring the decision, a selection-criteria checklist showed up in 23.3% of answers on average and a recommendation to gather multiple quotes in 0.8%. The single least-reproduced protective signal for seo optimized smart home sites is "tells the buyer to verify credentials" at 0.8% on average — the clearest opening for content that supplies it, since the models are not yet reliably surfacing that guidance on their own.

The 40 questions behind every percentage on this page were drawn from real seo optimized smart home sites (home services; buyer hiring decisions for this specific service) buyer journeys. Each was put to all 3 models once, with identical wording, so the rates above describe how the assistants handled this exact seo optimized smart home sites question set — not a general prior or a hand-picked subset. The full list is shown earlier on this page; the coded percentages are what those specific questions produced.