AI SEO Statistics: Tour Operator (2026-07 edition)
15 questions · 45 AI responses · 3 models · measured 2026-07-04
The question bank
The questions we tested — sampled from real buyer journeys in tour operator.
Each model answered every question once, same wording, same day. These are the prompts behind every percentage on this page.
Show all 15 questions
Model by model
22-point average divergence: which AI you ask changes the answer.
The divergence index is the average gap between the most and least likely model per behavior. Higher = the models disagree more about tour operator buyers.
| ChatGPT | Claude | Gemini | Consensus | |
|---|---|---|---|---|
| Recommends hiring a professional | 47% | 47% | 33% | 87% |
| Suggests DIY first | 13% | 20% | 7% | 87% |
| Names specific providers | 20% | 33% | 27% | 67% |
| Gives price or cost info | 7% | 27% | 13% | 80% |
| Tells to check reviews | 40% | 13% | 7% | 40% |
| Tells to verify credentials | 20% | 33% | 20% | 67% |
| Mentions case studies / portfolio | 0% | 0% | 0% | 100% |
| Mentions local proximity | 7% | 20% | 13% | 67% |
| Gives selection criteria | 33% | 60% | 33% | 40% |
| Warns about red flags | 13% | 20% | 13% | 73% |
| Asks a clarifying question | 40% | 80% | 0% | 13% |
| Recommends multiple quotes | 0% | 13% | 0% | 87% |
By model
How each assistant handled Tour Operator questions.
Reading the 45 answers model by model shows how differently the three assistants treat the same tour operator questions. On the most consequential behavior — whether to send the buyer to a professional at all — the rate ranged from 46.7% (ChatGPT) down to 33.3% (Gemini), a 13-point gap on an identical question set.
Across the 15 tour operator answers it produced, ChatGPT recommended hiring a professional in 46.7% of them and suggested a DIY approach first 13.3% of the time. It named a specific provider in 20% of answers (about 1 distinct providers per answer) and included price or cost information 6.7% of the time. ChatGPT asked a clarifying question before answering in 40% of cases, warned about red flags or scams in 13.3%, and told the buyer to verify credentials in 20%, averaging 514 words per answer. On the remaining cues it told the buyer to check reviews in 40%, pointed to case studies or a portfolio in 0%, and framed the choice around local proximity in 6.7%; a selection-criteria checklist appeared in 33.3% of its answers and a recommendation to gather multiple quotes in 0%.
Across the 15 tour operator answers it produced, Claude recommended hiring a professional in 46.7% of them and suggested a DIY approach first 20% of the time. It named a specific provider in 33.3% of answers (about 1.2 distinct providers per answer) and included price or cost information 26.7% of the time. Claude asked a clarifying question before answering in 80% of cases, warned about red flags or scams in 20%, and told the buyer to verify credentials in 33.3%, averaging 281 words per answer. On the remaining cues it told the buyer to check reviews in 13.3%, pointed to case studies or a portfolio in 0%, and framed the choice around local proximity in 20%; a selection-criteria checklist appeared in 60% of its answers and a recommendation to gather multiple quotes in 13.3%.
Across the 15 tour operator answers it produced, Gemini recommended hiring a professional in 33.3% of them and suggested a DIY approach first 6.7% of the time. It named a specific provider in 26.7% of answers (about 0.7 distinct providers per answer) and included price or cost information 13.3% of the time. Gemini asked a clarifying question before answering in 0% of cases, warned about red flags or scams in 13.3%, and told the buyer to verify credentials in 20%, averaging 240 words per answer. On the remaining cues it told the buyer to check reviews in 6.7%, pointed to case studies or a portfolio in 0%, and framed the choice around local proximity in 13.3%; a selection-criteria checklist appeared in 33.3% of its answers and a recommendation to gather multiple quotes in 0%.
Taken together, ChatGPT is the assistant most likely to route a tour operator buyer to a professional (46.7%) and Gemini the least (33.3%). ChatGPT produced the longest answers, at 514 words on average. Specific providers were named most often by Claude (33.3%) — even there, roughly one answer in 3 carried a name.
Where they disagree
The behaviors where the choice of model changes the answer.
The divergence index for this study is 21.9 points — the average distance between the most and least likely model across the coded behaviors. The gaps below are where which assistant a tour operator buyer happens to ask matters most:
- Asks a clarifying question: from 0% (Gemini) to 80% (Claude) — a 80-point spread.
- Tells the buyer to check reviews: from 6.7% (Gemini) to 40% (ChatGPT) — a 33-point spread.
- Gives selection criteria: from 33.3% (ChatGPT) to 60% (Claude) — a 27-point spread.
- Gives price or cost information: from 6.7% (ChatGPT) to 26.7% (Claude) — a 20-point spread.
- Recommends hiring a professional: from 33.3% (Gemini) to 46.7% (ChatGPT) — a 13-point spread.
The widest single gap — asks a clarifying question, 80 points — means a tour operator buyer can receive materially different guidance on the same question depending only on which assistant they happen to open, so any visibility strategy built on a single model's behavior describes only part of the tour operator market.
Where they agree
The points of near-consensus in Tour Operator.
On other behaviors the three models move almost in lockstep — the points of near-consensus for tour operator, where all three landed within a few points of each other:
- Mentions case studies or portfolio: 0% across all three models.
- Warns about red flags or scams: 13.3%–20% across all three (a 7-point spread).
- Suggests a DIY approach first: 6.7%–20% across all three (a 13-point spread).
- Names a specific provider: 20%–33.3% across all three (a 13-point spread).
Measured question by question, the three assistants coded a response the same way most consistently on "mentions case studies or portfolio" (identical coding in 100% of questions) and least consistently on "asks a clarifying question" (13.3%).
Every behavior, measured
All twelve coded behaviors for Tour Operator, averaged across the three models.
The behaviors AI models reproduce most often for tour operator are recommends hiring a professional (42.2% on average), gives selection criteria (42.2%) and asks a clarifying question (40%); the rarest are mentions case studies or portfolio (0%), recommends multiple quotes (4.4%) and mentions local proximity (13.3%). Each figure below is the share of a model's 15 answers in which the behavior appeared at least once, averaged across the 3 models with the full per-model range in parentheses:
- Recommends hiring a professional: 42.2% on average (ChatGPT 46.7%, Claude 46.7%, Gemini 33.3%) — a 13-point spread.
- Gives selection criteria: 42.2% on average (ChatGPT 33.3%, Claude 60%, Gemini 33.3%) — a 27-point spread.
- Asks a clarifying question: 40% on average (ChatGPT 40%, Claude 80%, Gemini 0%) — a 80-point spread.
- Names a specific provider: 26.7% on average (ChatGPT 20%, Claude 33.3%, Gemini 26.7%) — a 13-point spread.
- Tells the buyer to verify credentials: 24.4% on average (ChatGPT 20%, Claude 33.3%, Gemini 20%) — a 13-point spread.
- Tells the buyer to check reviews: 20% on average (ChatGPT 40%, Claude 13.3%, Gemini 6.7%) — a 33-point spread.
- Gives price or cost information: 15.6% on average (ChatGPT 6.7%, Claude 26.7%, Gemini 13.3%) — a 20-point spread.
- Warns about red flags or scams: 15.5% on average (ChatGPT 13.3%, Claude 20%, Gemini 13.3%) — a 7-point spread.
- Suggests a DIY approach first: 13.3% on average (ChatGPT 13.3%, Claude 20%, Gemini 6.7%) — a 13-point spread.
- Mentions local proximity: 13.3% on average (ChatGPT 6.7%, Claude 20%, Gemini 13.3%) — a 13-point spread.
- Recommends multiple quotes: 4.4% on average (ChatGPT 0%, Claude 13.3%, Gemini 0%) — a 13-point spread.
- Mentions case studies or portfolio: 0% on average (ChatGPT 0%, Claude 0%, Gemini 0%).
Trust signals
How well the models protect the tour operator buyer.
Beyond whether to hire, the rubric codes how carefully each assistant protects the tour operator buyer once a decision is made. Telling the buyer to check reviews or ratings appeared in 20% of answers on average. Verifying credentials or certifications appeared in 24.4%. Warning about red flags or scams appeared in 15.5%.
On structuring the decision, a selection-criteria checklist showed up in 42.2% of answers on average and a recommendation to gather multiple quotes in 4.4%. The single least-reproduced protective signal for tour operator is "recommends multiple quotes" at 4.4% on average — the clearest opening for content that supplies it, since the models are not yet reliably surfacing that guidance on their own.
Referral behavior
Do AI models name Tour Operator providers?
For service providers the decisive question is whether these systems name anyone at all. Across 45 tour operator answers, a specific provider was named in 26.7% of responses on average — roughly 1 distinct providers per answer. In practice the assistants behave far more as an explanatory layer than as a referral engine for tour operator: visibility comes from being the reasoning a model reproduces, not from being the named recommendation.
The question set
What these 15 Tour Operator questions cover.
The 15 questions behind every percentage on this page were drawn from real tour operator (hospitality; buyer hiring decisions for this specific service) buyer journeys. Each was put to all 3 models once, with identical wording, so the rates above describe how the assistants handled this exact tour operator question set — not a general prior or a hand-picked subset. The full list is shown earlier on this page; the coded percentages are what those specific questions produced.
How to read this
A note on the numbers.
A percentage here is the share of a model's 15 answers in which the behavior appeared at least once — not a confidence score. Because each model answered every question exactly once on 2026-07-04, the figures describe this specific tour operator question set and snapshot rather than a general prior. The full protocol and coding rubric are documented in the study methodology.
Methodology
A controlled snapshot, documented end to end.
15 standardized buyer questions per industry, one response per model per question (ChatGPT (gpt-5-mini), Claude (claude-sonnet-5), Gemini (gemini-3-flash-preview)), collected 2026-07-04, coded against a fixed 12-behavior rubric with human QA. AI outputs vary with model version, location and time — figures describe this sample and window, and are refreshed each edition. Read the full methodology →