AI SEO Statistics: Lawyer (2026-07 edition)
15 questions · 45 AI responses · 3 models · measured 2026-07-04
The question bank
The questions we tested — sampled from real buyer journeys in lawyer.
Each model answered every question once, same wording, same day. These are the prompts behind every percentage on this page.
Show all 15 questions
Model by model
21-point average divergence: which AI you ask changes the answer.
The divergence index is the average gap between the most and least likely model per behavior. Higher = the models disagree more about lawyer buyers.
| ChatGPT | Claude | Gemini | Consensus | |
|---|---|---|---|---|
| Recommends hiring a professional | 67% | 67% | 40% | 60% |
| Suggests DIY first | 20% | 13% | 20% | 87% |
| Names specific providers | 0% | 7% | 0% | 93% |
| Gives price or cost info | 7% | 47% | 13% | 60% |
| Tells to check reviews | 7% | 0% | 0% | 93% |
| Tells to verify credentials | 20% | 13% | 7% | 80% |
| Mentions case studies / portfolio | 13% | 13% | 0% | 80% |
| Mentions local proximity | 27% | 27% | 7% | 60% |
| Gives selection criteria | 60% | 67% | 33% | 53% |
| Warns about red flags | 20% | 33% | 20% | 73% |
| Asks a clarifying question | 67% | 53% | 0% | 20% |
| Recommends multiple quotes | 20% | 33% | 0% | 67% |
By model
How each assistant handled Lawyer questions.
Reading the 45 answers model by model shows how differently the three assistants treat the same lawyer questions. On the most consequential behavior — whether to send the buyer to a professional at all — the rate ranged from 66.7% (ChatGPT) down to 40% (Gemini), a 27-point gap on an identical question set.
Across the 15 lawyer answers it produced, ChatGPT recommended hiring a professional in 66.7% of them and suggested a DIY approach first 20% of the time. It named a specific provider in 0% of answers (about 0 distinct providers per answer) and included price or cost information 6.7% of the time. ChatGPT asked a clarifying question before answering in 66.7% of cases, warned about red flags or scams in 20%, and told the buyer to verify credentials in 20%, averaging 607 words per answer. On the remaining cues it told the buyer to check reviews in 6.7%, pointed to case studies or a portfolio in 13.3%, and framed the choice around local proximity in 26.7%; a selection-criteria checklist appeared in 60% of its answers and a recommendation to gather multiple quotes in 20%.
Across the 15 lawyer answers it produced, Claude recommended hiring a professional in 66.7% of them and suggested a DIY approach first 13.3% of the time. It named a specific provider in 6.7% of answers (about 0.1 distinct providers per answer) and included price or cost information 46.7% of the time. Claude asked a clarifying question before answering in 53.3% of cases, warned about red flags or scams in 33.3%, and told the buyer to verify credentials in 13.3%, averaging 328 words per answer. On the remaining cues it told the buyer to check reviews in 0%, pointed to case studies or a portfolio in 13.3%, and framed the choice around local proximity in 26.7%; a selection-criteria checklist appeared in 66.7% of its answers and a recommendation to gather multiple quotes in 33.3%.
Across the 15 lawyer answers it produced, Gemini recommended hiring a professional in 40% of them and suggested a DIY approach first 20% of the time. It named a specific provider in 0% of answers (about 0 distinct providers per answer) and included price or cost information 13.3% of the time. Gemini asked a clarifying question before answering in 0% of cases, warned about red flags or scams in 20%, and told the buyer to verify credentials in 6.7%, averaging 285 words per answer. On the remaining cues it told the buyer to check reviews in 0%, pointed to case studies or a portfolio in 0%, and framed the choice around local proximity in 6.7%; a selection-criteria checklist appeared in 33.3% of its answers and a recommendation to gather multiple quotes in 0%.
Taken together, ChatGPT is the assistant most likely to route a lawyer buyer to a professional (66.7%) and Gemini the least (40%). ChatGPT produced the longest answers, at 607 words on average. Specific providers were named most often by Claude (6.7%) — even there, roughly one answer in 15 carried a name.
Where they disagree
The behaviors where the choice of model changes the answer.
The divergence index for this study is 20.7 points — the average distance between the most and least likely model across the coded behaviors. The gaps below are where which assistant a lawyer buyer happens to ask matters most:
- Asks a clarifying question: from 0% (Gemini) to 66.7% (ChatGPT) — a 67-point spread.
- Gives price or cost information: from 6.7% (ChatGPT) to 46.7% (Claude) — a 40-point spread.
- Gives selection criteria: from 33.3% (Gemini) to 66.7% (Claude) — a 33-point spread.
- Recommends multiple quotes: from 0% (Gemini) to 33.3% (Claude) — a 33-point spread.
- Recommends hiring a professional: from 40% (Gemini) to 66.7% (ChatGPT) — a 27-point spread.
The widest single gap — asks a clarifying question, 67 points — means a lawyer buyer can receive materially different guidance on the same question depending only on which assistant they happen to open, so any visibility strategy built on a single model's behavior describes only part of the lawyer market.
Where they agree
The points of near-consensus in Lawyer.
On other behaviors the three models move almost in lockstep — the points of near-consensus for lawyer, where all three landed within a few points of each other:
- Suggests a DIY approach first: 13.3%–20% across all three (a 7-point spread).
- Names a specific provider: 0%–6.7% across all three (a 7-point spread).
- Tells the buyer to check reviews: 0%–6.7% across all three (a 7-point spread).
- Tells the buyer to verify credentials: 6.7%–20% across all three (a 13-point spread).
Measured question by question, the three assistants coded a response the same way most consistently on "names a specific provider" (identical coding in 93.3% of questions) and least consistently on "asks a clarifying question" (20%).
Every behavior, measured
All twelve coded behaviors for Lawyer, averaged across the three models.
The behaviors AI models reproduce most often for lawyer are recommends hiring a professional (57.8% on average), gives selection criteria (53.3%) and asks a clarifying question (40%); the rarest are tells the buyer to check reviews (2.2%), names a specific provider (2.2%) and mentions case studies or portfolio (8.9%). Each figure below is the share of a model's 15 answers in which the behavior appeared at least once, averaged across the 3 models with the full per-model range in parentheses:
- Recommends hiring a professional: 57.8% on average (ChatGPT 66.7%, Claude 66.7%, Gemini 40%) — a 27-point spread.
- Gives selection criteria: 53.3% on average (ChatGPT 60%, Claude 66.7%, Gemini 33.3%) — a 33-point spread.
- Asks a clarifying question: 40% on average (ChatGPT 66.7%, Claude 53.3%, Gemini 0%) — a 67-point spread.
- Warns about red flags or scams: 24.4% on average (ChatGPT 20%, Claude 33.3%, Gemini 20%) — a 13-point spread.
- Gives price or cost information: 22.2% on average (ChatGPT 6.7%, Claude 46.7%, Gemini 13.3%) — a 40-point spread.
- Mentions local proximity: 20% on average (ChatGPT 26.7%, Claude 26.7%, Gemini 6.7%) — a 20-point spread.
- Suggests a DIY approach first: 17.8% on average (ChatGPT 20%, Claude 13.3%, Gemini 20%) — a 7-point spread.
- Recommends multiple quotes: 17.8% on average (ChatGPT 20%, Claude 33.3%, Gemini 0%) — a 33-point spread.
- Tells the buyer to verify credentials: 13.3% on average (ChatGPT 20%, Claude 13.3%, Gemini 6.7%) — a 13-point spread.
- Mentions case studies or portfolio: 8.9% on average (ChatGPT 13.3%, Claude 13.3%, Gemini 0%) — a 13-point spread.
- Names a specific provider: 2.2% on average (ChatGPT 0%, Claude 6.7%, Gemini 0%) — a 7-point spread.
- Tells the buyer to check reviews: 2.2% on average (ChatGPT 6.7%, Claude 0%, Gemini 0%) — a 7-point spread.
Trust signals
How well the models protect the lawyer buyer.
Beyond whether to hire, the rubric codes how carefully each assistant protects the lawyer buyer once a decision is made. Telling the buyer to check reviews or ratings appeared in 2.2% of answers on average. Verifying credentials or certifications appeared in 13.3%. Warning about red flags or scams appeared in 24.4%.
On structuring the decision, a selection-criteria checklist showed up in 53.3% of answers on average and a recommendation to gather multiple quotes in 17.8%. The single least-reproduced protective signal for lawyer is "tells the buyer to check reviews" at 2.2% on average — the clearest opening for content that supplies it, since the models are not yet reliably surfacing that guidance on their own.
Referral behavior
Do AI models name Lawyer providers?
For service providers the decisive question is whether these systems name anyone at all. Across 45 lawyer answers, a specific provider was named in 2.2% of responses on average — roughly 0 distinct providers per answer. In practice the assistants behave far more as an explanatory layer than as a referral engine for lawyer: visibility comes from being the reasoning a model reproduces, not from being the named recommendation.
The question set
What these 15 Lawyer questions cover.
The 15 questions behind every percentage on this page were drawn from real lawyer (legal services; buyer hiring decisions for this specific service) buyer journeys. Each was put to all 3 models once, with identical wording, so the rates above describe how the assistants handled this exact lawyer question set — not a general prior or a hand-picked subset. The full list is shown earlier on this page; the coded percentages are what those specific questions produced.
How to read this
A note on the numbers.
A percentage here is the share of a model's 15 answers in which the behavior appeared at least once — not a confidence score. Because each model answered every question exactly once on 2026-07-04, the figures describe this specific lawyer question set and snapshot rather than a general prior. The full protocol and coding rubric are documented in the study methodology.
Methodology
A controlled snapshot, documented end to end.
15 standardized buyer questions per industry, one response per model per question (ChatGPT (gpt-5-mini), Claude (claude-sonnet-5), Gemini (gemini-3-flash-preview)), collected 2026-07-04, coded against a fixed 12-behavior rubric with human QA. AI outputs vary with model version, location and time — figures describe this sample and window, and are refreshed each edition. Read the full methodology →