AI SEO Statistics: Lawyer SEO Coalition (2026-07 edition)

Reading the 120 answers model by model shows how differently the three assistants treat the same lawyer seo coalition questions. On the most consequential behavior — whether to send the buyer to a professional at all — the rate ranged from 40% (ChatGPT) down to 10% (Gemini), a 30-point gap on an identical question set.

Across the 40 lawyer seo coalition answers it produced, ChatGPT recommended hiring a professional in 40% of them and suggested a DIY approach first 32.5% of the time. It named a specific provider in 7.5% of answers (about 0.1 distinct providers per answer) and included price or cost information 7.5% of the time. ChatGPT asked a clarifying question before answering in 20% of cases, warned about red flags or scams in 2.5%, and told the buyer to verify credentials in 0%, averaging 680 words per answer. On the remaining cues it told the buyer to check reviews in 0%, pointed to case studies or a portfolio in 7.5%, and framed the choice around local proximity in 12.5%; a selection-criteria checklist appeared in 5% of its answers and a recommendation to gather multiple quotes in 0%.

Across the 40 lawyer seo coalition answers it produced, Claude recommended hiring a professional in 15% of them and suggested a DIY approach first 22.5% of the time. It named a specific provider in 12.5% of answers (about 0.5 distinct providers per answer) and included price or cost information 10% of the time. Claude asked a clarifying question before answering in 40% of cases, warned about red flags or scams in 10%, and told the buyer to verify credentials in 0%, averaging 332 words per answer. On the remaining cues it told the buyer to check reviews in 2.5%, pointed to case studies or a portfolio in 7.5%, and framed the choice around local proximity in 30%; a selection-criteria checklist appeared in 12.5% of its answers and a recommendation to gather multiple quotes in 0%.

Across the 40 lawyer seo coalition answers it produced, Gemini recommended hiring a professional in 10% of them and suggested a DIY approach first 22.5% of the time. It named a specific provider in 10% of answers (about 0.3 distinct providers per answer) and included price or cost information 20% of the time. Gemini asked a clarifying question before answering in 0% of cases, warned about red flags or scams in 17.5%, and told the buyer to verify credentials in 0%, averaging 236 words per answer. On the remaining cues it told the buyer to check reviews in 0%, pointed to case studies or a portfolio in 2.5%, and framed the choice around local proximity in 30%; a selection-criteria checklist appeared in 17.5% of its answers and a recommendation to gather multiple quotes in 0%.

Taken together, ChatGPT is the assistant most likely to route a lawyer seo coalition buyer to a professional (40%) and Gemini the least (10%). ChatGPT produced the longest answers, at 680 words on average. Specific providers were named most often by Claude (12.5%) — even there, roughly one answer in 8 carried a name.

On other behaviors the three models move almost in lockstep — the points of near-consensus for lawyer seo coalition, where all three landed within a few points of each other:

• Tells the buyer to verify credentials: 0% across all three models.
• Recommends multiple quotes: 0% across all three models.
• Tells the buyer to check reviews: 0%–2.5% across all three (a 3-point spread).
• Names a specific provider: 7.5%–12.5% across all three (a 5-point spread).

Measured question by question, the three assistants coded a response the same way most consistently on "tells the buyer to verify credentials" (identical coding in 100% of questions) and least consistently on "mentions local proximity" (47.5%).

Beyond whether to hire, the rubric codes how carefully each assistant protects the lawyer seo coalition buyer once a decision is made. Telling the buyer to check reviews or ratings appeared in 0.8% of answers on average. Verifying credentials or certifications appeared in 0%. Warning about red flags or scams appeared in 10%.

On structuring the decision, a selection-criteria checklist showed up in 11.7% of answers on average and a recommendation to gather multiple quotes in 0%. The single least-reproduced protective signal for lawyer seo coalition is "tells the buyer to verify credentials" at 0% on average — the clearest opening for content that supplies it, since the models are not yet reliably surfacing that guidance on their own.

The 40 questions behind every percentage on this page were drawn from real lawyer seo coalition (legal services; buyer hiring decisions for this specific service) buyer journeys. Each was put to all 3 models once, with identical wording, so the rates above describe how the assistants handled this exact lawyer seo coalition question set — not a general prior or a hand-picked subset. The full list is shown earlier on this page; the coded percentages are what those specific questions produced.