AI SEO Statistics: Architect (2026-07 edition)

Reading the 45 answers model by model shows how differently the three assistants treat the same architect questions. On the most consequential behavior — whether to send the buyer to a professional at all — the rate ranged from 73.3% (ChatGPT) down to 60% (Gemini), a 13-point gap on an identical question set.

Across the 15 architect answers it produced, ChatGPT recommended hiring a professional in 73.3% of them and suggested a DIY approach first 6.7% of the time. It named a specific provider in 0% of answers (about 0 distinct providers per answer) and included price or cost information 40% of the time. ChatGPT asked a clarifying question before answering in 80% of cases, warned about red flags or scams in 26.7%, and told the buyer to verify credentials in 33.3%, averaging 566 words per answer. On the remaining cues it told the buyer to check reviews in 13.3%, pointed to case studies or a portfolio in 33.3%, and framed the choice around local proximity in 40%; a selection-criteria checklist appeared in 66.7% of its answers and a recommendation to gather multiple quotes in 33.3%.

Across the 15 architect answers it produced, Claude recommended hiring a professional in 73.3% of them and suggested a DIY approach first 0% of the time. It named a specific provider in 0% of answers (about 0 distinct providers per answer) and included price or cost information 13.3% of the time. Claude asked a clarifying question before answering in 60% of cases, warned about red flags or scams in 26.7%, and told the buyer to verify credentials in 13.3%, averaging 320 words per answer. On the remaining cues it told the buyer to check reviews in 13.3%, pointed to case studies or a portfolio in 13.3%, and framed the choice around local proximity in 46.7%; a selection-criteria checklist appeared in 53.3% of its answers and a recommendation to gather multiple quotes in 13.3%.

Across the 15 architect answers it produced, Gemini recommended hiring a professional in 60% of them and suggested a DIY approach first 0% of the time. It named a specific provider in 0% of answers (about 0 distinct providers per answer) and included price or cost information 26.7% of the time. Gemini asked a clarifying question before answering in 0% of cases, warned about red flags or scams in 13.3%, and told the buyer to verify credentials in 6.7%, averaging 271 words per answer. On the remaining cues it told the buyer to check reviews in 0%, pointed to case studies or a portfolio in 13.3%, and framed the choice around local proximity in 13.3%; a selection-criteria checklist appeared in 33.3% of its answers and a recommendation to gather multiple quotes in 0%.

Taken together, ChatGPT is the assistant most likely to route an architect buyer to a professional (73.3%) and Gemini the least (60%). ChatGPT produced the longest answers, at 566 words on average. No model named a specific provider in more than 0% of answers.

On other behaviors the three models move almost in lockstep — the points of near-consensus for architect, where all three landed within a few points of each other:

• Names a specific provider: 0% across all three models.
• Suggests a DIY approach first: 0%–6.7% across all three (a 7-point spread).
• Recommends hiring a professional: 60%–73.3% across all three (a 13-point spread).
• Tells the buyer to check reviews: 0%–13.3% across all three (a 13-point spread).

Measured question by question, the three assistants coded a response the same way most consistently on "names a specific provider" (identical coding in 100% of questions) and least consistently on "asks a clarifying question" (13.3%).

Beyond whether to hire, the rubric codes how carefully each assistant protects the architect buyer once a decision is made. Telling the buyer to check reviews or ratings appeared in 8.9% of answers on average. Verifying credentials or certifications appeared in 17.8%. Warning about red flags or scams appeared in 22.2%.

On structuring the decision, a selection-criteria checklist showed up in 51.1% of answers on average and a recommendation to gather multiple quotes in 15.5%. The single least-reproduced protective signal for architect is "tells the buyer to check reviews" at 8.9% on average — the clearest opening for content that supplies it, since the models are not yet reliably surfacing that guidance on their own.

The 15 questions behind every percentage on this page were drawn from real architect (professional services; buyer hiring decisions for this specific service) buyer journeys. Each was put to all 3 models once, with identical wording, so the rates above describe how the assistants handled this exact architect question set — not a general prior or a hand-picked subset. The full list is shown earlier on this page; the coded percentages are what those specific questions produced.