AI SEO Statistics: Bowling Alleys (2026-07 edition)
40 questions · 120 AI responses · 3 models · measured 2026-07-06
The question bank
The questions we tested — sampled from real buyer journeys in bowling alleys.
Each model answered every question once, same wording, same day. These are the prompts behind every percentage on this page.
Show all 40 questions
Model by model
21-point average divergence: which AI you ask changes the answer.
The divergence index is the average gap between the most and least likely model per behavior. Higher = the models disagree more about bowling alleys buyers.
| ChatGPT | Claude | Gemini | Consensus | |
|---|---|---|---|---|
| Recommends hiring a professional | 25% | 18% | 20% | 78% |
| Suggests DIY first | 13% | 10% | 10% | 83% |
| Names specific providers | 15% | 18% | 35% | 70% |
| Gives price or cost info | 28% | 25% | 38% | 75% |
| Tells to check reviews | 23% | 30% | 5% | 63% |
| Tells to verify credentials | 20% | 23% | 15% | 78% |
| Mentions case studies / portfolio | 5% | 3% | 0% | 95% |
| Mentions local proximity | 48% | 55% | 23% | 55% |
| Gives selection criteria | 75% | 68% | 35% | 38% |
| Warns about red flags | 15% | 13% | 8% | 88% |
| Asks a clarifying question | 80% | 68% | 5% | 13% |
| Recommends multiple quotes | 10% | 13% | 0% | 83% |
By model
How each assistant handled Bowling Alleys questions.
Reading the 120 answers model by model shows how differently the three assistants treat the same bowling alleys questions. On the most consequential behavior — whether to send the buyer to a professional at all — the rate ranged from 25% (ChatGPT) down to 17.5% (Claude), a 8-point gap on an identical question set.
Across the 40 bowling alleys answers it produced, ChatGPT recommended hiring a professional in 25% of them and suggested a DIY approach first 12.5% of the time. It named a specific provider in 15% of answers (about 0.7 distinct providers per answer) and included price or cost information 27.5% of the time. ChatGPT asked a clarifying question before answering in 80% of cases, warned about red flags or scams in 15%, and told the buyer to verify credentials in 20%, averaging 427 words per answer. On the remaining cues it told the buyer to check reviews in 22.5%, pointed to case studies or a portfolio in 5%, and framed the choice around local proximity in 47.5%; a selection-criteria checklist appeared in 75% of its answers and a recommendation to gather multiple quotes in 10%.
Across the 40 bowling alleys answers it produced, Claude recommended hiring a professional in 17.5% of them and suggested a DIY approach first 10% of the time. It named a specific provider in 17.5% of answers (about 0.7 distinct providers per answer) and included price or cost information 25% of the time. Claude asked a clarifying question before answering in 67.5% of cases, warned about red flags or scams in 12.5%, and told the buyer to verify credentials in 22.5%, averaging 259 words per answer. On the remaining cues it told the buyer to check reviews in 30%, pointed to case studies or a portfolio in 2.5%, and framed the choice around local proximity in 55%; a selection-criteria checklist appeared in 67.5% of its answers and a recommendation to gather multiple quotes in 12.5%.
Across the 40 bowling alleys answers it produced, Gemini recommended hiring a professional in 20% of them and suggested a DIY approach first 10% of the time. It named a specific provider in 35% of answers (about 1.3 distinct providers per answer) and included price or cost information 37.5% of the time. Gemini asked a clarifying question before answering in 5% of cases, warned about red flags or scams in 7.5%, and told the buyer to verify credentials in 15%, averaging 254 words per answer. On the remaining cues it told the buyer to check reviews in 5%, pointed to case studies or a portfolio in 0%, and framed the choice around local proximity in 22.5%; a selection-criteria checklist appeared in 35% of its answers and a recommendation to gather multiple quotes in 0%.
Taken together, ChatGPT is the assistant most likely to route a bowling alleys buyer to a professional (25%) and Claude the least (17.5%). ChatGPT produced the longest answers, at 427 words on average. Specific providers were named most often by Gemini (35%) — even there, roughly one answer in 3 carried a name.
Where they disagree
The behaviors where the choice of model changes the answer.
The divergence index for this study is 21.4 points — the average distance between the most and least likely model across the coded behaviors. The gaps below are where which assistant a bowling alleys buyer happens to ask matters most:
- Asks a clarifying question: from 5% (Gemini) to 80% (ChatGPT) — a 75-point spread.
- Gives selection criteria: from 35% (Gemini) to 75% (ChatGPT) — a 40-point spread.
- Mentions local proximity: from 22.5% (Gemini) to 55% (Claude) — a 33-point spread.
- Tells the buyer to check reviews: from 5% (Gemini) to 30% (Claude) — a 25-point spread.
- Names a specific provider: from 15% (ChatGPT) to 35% (Gemini) — a 20-point spread.
The widest single gap — asks a clarifying question, 75 points — means a bowling alleys buyer can receive materially different guidance on the same question depending only on which assistant they happen to open, so any visibility strategy built on a single model's behavior describes only part of the bowling alleys market.
Where they agree
The points of near-consensus in Bowling Alleys.
On other behaviors the three models move almost in lockstep — the points of near-consensus for bowling alleys, where all three landed within a few points of each other:
- Suggests a DIY approach first: 10%–12.5% across all three (a 3-point spread).
- Mentions case studies or portfolio: 0%–5% across all three (a 5-point spread).
- Recommends hiring a professional: 17.5%–25% across all three (a 8-point spread).
- Tells the buyer to verify credentials: 15%–22.5% across all three (a 8-point spread).
Measured question by question, the three assistants coded a response the same way most consistently on "mentions case studies or portfolio" (identical coding in 95% of questions) and least consistently on "asks a clarifying question" (12.5%).
Every behavior, measured
All twelve coded behaviors for Bowling Alleys, averaged across the three models.
The behaviors AI models reproduce most often for bowling alleys are gives selection criteria (59.2% on average), asks a clarifying question (50.8%) and mentions local proximity (41.7%); the rarest are mentions case studies or portfolio (2.5%), recommends multiple quotes (7.5%) and suggests a DIY approach first (10.8%). Each figure below is the share of a model's 40 answers in which the behavior appeared at least once, averaged across the 3 models with the full per-model range in parentheses:
- Gives selection criteria: 59.2% on average (ChatGPT 75%, Claude 67.5%, Gemini 35%) — a 40-point spread.
- Asks a clarifying question: 50.8% on average (ChatGPT 80%, Claude 67.5%, Gemini 5%) — a 75-point spread.
- Mentions local proximity: 41.7% on average (ChatGPT 47.5%, Claude 55%, Gemini 22.5%) — a 33-point spread.
- Gives price or cost information: 30% on average (ChatGPT 27.5%, Claude 25%, Gemini 37.5%) — a 13-point spread.
- Names a specific provider: 22.5% on average (ChatGPT 15%, Claude 17.5%, Gemini 35%) — a 20-point spread.
- Recommends hiring a professional: 20.8% on average (ChatGPT 25%, Claude 17.5%, Gemini 20%) — a 8-point spread.
- Tells the buyer to check reviews: 19.2% on average (ChatGPT 22.5%, Claude 30%, Gemini 5%) — a 25-point spread.
- Tells the buyer to verify credentials: 19.2% on average (ChatGPT 20%, Claude 22.5%, Gemini 15%) — a 8-point spread.
- Warns about red flags or scams: 11.7% on average (ChatGPT 15%, Claude 12.5%, Gemini 7.5%) — a 8-point spread.
- Suggests a DIY approach first: 10.8% on average (ChatGPT 12.5%, Claude 10%, Gemini 10%) — a 3-point spread.
- Recommends multiple quotes: 7.5% on average (ChatGPT 10%, Claude 12.5%, Gemini 0%) — a 13-point spread.
- Mentions case studies or portfolio: 2.5% on average (ChatGPT 5%, Claude 2.5%, Gemini 0%) — a 5-point spread.
Trust signals
How well the models protect the bowling alleys buyer.
Beyond whether to hire, the rubric codes how carefully each assistant protects the bowling alleys buyer once a decision is made. Telling the buyer to check reviews or ratings appeared in 19.2% of answers on average. Verifying credentials or certifications appeared in 19.2%. Warning about red flags or scams appeared in 11.7%.
On structuring the decision, a selection-criteria checklist showed up in 59.2% of answers on average and a recommendation to gather multiple quotes in 7.5%. The single least-reproduced protective signal for bowling alleys is "recommends multiple quotes" at 7.5% on average — the clearest opening for content that supplies it, since the models are not yet reliably surfacing that guidance on their own.
Referral behavior
Do AI models name Bowling Alleys providers?
For service providers the decisive question is whether these systems name anyone at all. Across 120 bowling alleys answers, a specific provider was named in 22.5% of responses on average — roughly 0.9 distinct providers per answer. In practice the assistants behave far more as an explanatory layer than as a referral engine for bowling alleys: visibility comes from being the reasoning a model reproduces, not from being the named recommendation.
The question set
What these 40 Bowling Alleys questions cover.
The 40 questions behind every percentage on this page were drawn from real bowling alleys (professional services; buyer hiring decisions for this specific service) buyer journeys. Each was put to all 3 models once, with identical wording, so the rates above describe how the assistants handled this exact bowling alleys question set — not a general prior or a hand-picked subset. The full list is shown earlier on this page; the coded percentages are what those specific questions produced.
How to read this
A note on the numbers.
A percentage here is the share of a model's 40 answers in which the behavior appeared at least once — not a confidence score. Because each model answered every question exactly once on 2026-07-06, the figures describe this specific bowling alleys question set and snapshot rather than a general prior. The full protocol and coding rubric are documented in the study methodology.
Methodology
A controlled snapshot, documented end to end.
40 standardized buyer questions per industry, one response per model per question (ChatGPT (gpt-5-mini), Claude (claude-sonnet-5), Gemini (gemini-3-flash-preview)), collected 2026-07-06, coded against a fixed 12-behavior rubric with human QA. AI outputs vary with model version, location and time — figures describe this sample and window, and are refreshed each edition. Read the full methodology →