AI SEO Statistics: Recreation Entertainment (2026-07 edition)
40 questions · 120 AI responses · 3 models · measured 2026-07-06
The question bank
The questions we tested — sampled from real buyer journeys in recreation entertainment.
Each model answered every question once, same wording, same day. These are the prompts behind every percentage on this page.
Show all 40 questions
Model by model
23-point average divergence: which AI you ask changes the answer.
The divergence index is the average gap between the most and least likely model per behavior. Higher = the models disagree more about recreation entertainment buyers.
| ChatGPT | Claude | Gemini | Consensus | |
|---|---|---|---|---|
| Recommends hiring a professional | 60% | 48% | 48% | 53% |
| Suggests DIY first | 3% | 3% | 3% | 95% |
| Names specific providers | 8% | 10% | 15% | 88% |
| Gives price or cost info | 30% | 25% | 25% | 73% |
| Tells to check reviews | 23% | 15% | 13% | 65% |
| Tells to verify credentials | 25% | 15% | 18% | 63% |
| Mentions case studies / portfolio | 20% | 18% | 15% | 65% |
| Mentions local proximity | 33% | 25% | 20% | 58% |
| Gives selection criteria | 45% | 50% | 48% | 45% |
| Warns about red flags | 18% | 13% | 18% | 73% |
| Asks a clarifying question | 63% | 63% | 0% | 20% |
| Recommends multiple quotes | 8% | 8% | 0% | 88% |
By model
How each assistant handled Recreation Entertainment questions.
Reading the 120 answers model by model shows how differently the three assistants treat the same recreation entertainment questions. On the most consequential behavior — whether to send the buyer to a professional at all — the rate ranged from 60% (ChatGPT) down to 47.5% (Claude), a 13-point gap on an identical question set.
Across the 40 recreation entertainment answers it produced, ChatGPT recommended hiring a professional in 60% of them and suggested a DIY approach first 2.5% of the time. It named a specific provider in 7.5% of answers (about 0.2 distinct providers per answer) and included price or cost information 30% of the time. ChatGPT asked a clarifying question before answering in 62.5% of cases, warned about red flags or scams in 17.5%, and told the buyer to verify credentials in 25%, averaging 559 words per answer. On the remaining cues it told the buyer to check reviews in 22.5%, pointed to case studies or a portfolio in 20%, and framed the choice around local proximity in 32.5%; a selection-criteria checklist appeared in 45% of its answers and a recommendation to gather multiple quotes in 7.5%.
Across the 40 recreation entertainment answers it produced, Claude recommended hiring a professional in 47.5% of them and suggested a DIY approach first 2.5% of the time. It named a specific provider in 10% of answers (about 0.4 distinct providers per answer) and included price or cost information 25% of the time. Claude asked a clarifying question before answering in 62.5% of cases, warned about red flags or scams in 12.5%, and told the buyer to verify credentials in 15%, averaging 274 words per answer. On the remaining cues it told the buyer to check reviews in 15%, pointed to case studies or a portfolio in 17.5%, and framed the choice around local proximity in 25%; a selection-criteria checklist appeared in 50% of its answers and a recommendation to gather multiple quotes in 7.5%.
Across the 40 recreation entertainment answers it produced, Gemini recommended hiring a professional in 47.5% of them and suggested a DIY approach first 2.5% of the time. It named a specific provider in 15% of answers (about 0.6 distinct providers per answer) and included price or cost information 25% of the time. Gemini asked a clarifying question before answering in 0% of cases, warned about red flags or scams in 17.5%, and told the buyer to verify credentials in 17.5%, averaging 280 words per answer. On the remaining cues it told the buyer to check reviews in 12.5%, pointed to case studies or a portfolio in 15%, and framed the choice around local proximity in 20%; a selection-criteria checklist appeared in 47.5% of its answers and a recommendation to gather multiple quotes in 0%.
Taken together, ChatGPT is the assistant most likely to route a recreation entertainment buyer to a professional (60%) and Claude the least (47.5%). ChatGPT produced the longest answers, at 559 words on average. Specific providers were named most often by Gemini (15%) — even there, roughly one answer in 7 carried a name.
Where they disagree
The behaviors where the choice of model changes the answer.
The divergence index for this study is 23.2 points — the average distance between the most and least likely model across the coded behaviors. The gaps below are where which assistant a recreation entertainment buyer happens to ask matters most:
- Asks a clarifying question: from 0% (Gemini) to 62.5% (ChatGPT) — a 63-point spread.
- Recommends hiring a professional: from 47.5% (Claude) to 60% (ChatGPT) — a 13-point spread.
- Mentions local proximity: from 20% (Gemini) to 32.5% (ChatGPT) — a 13-point spread.
- Tells the buyer to check reviews: from 12.5% (Gemini) to 22.5% (ChatGPT) — a 10-point spread.
- Tells the buyer to verify credentials: from 15% (Claude) to 25% (ChatGPT) — a 10-point spread.
The widest single gap — asks a clarifying question, 63 points — means a recreation entertainment buyer can receive materially different guidance on the same question depending only on which assistant they happen to open, so any visibility strategy built on a single model's behavior describes only part of the recreation entertainment market.
Where they agree
The points of near-consensus in Recreation Entertainment.
On other behaviors the three models move almost in lockstep — the points of near-consensus for recreation entertainment, where all three landed within a few points of each other:
- Suggests a DIY approach first: 2.5% across all three models.
- Gives price or cost information: 25%–30% across all three (a 5-point spread).
- Mentions case studies or portfolio: 15%–20% across all three (a 5-point spread).
- Gives selection criteria: 45%–50% across all three (a 5-point spread).
Measured question by question, the three assistants coded a response the same way most consistently on "suggests a DIY approach first" (identical coding in 95% of questions) and least consistently on "asks a clarifying question" (20%).
Every behavior, measured
All twelve coded behaviors for Recreation Entertainment, averaged across the three models.
The behaviors AI models reproduce most often for recreation entertainment are recommends hiring a professional (51.7% on average), gives selection criteria (47.5%) and asks a clarifying question (41.7%); the rarest are suggests a DIY approach first (2.5%), recommends multiple quotes (5%) and names a specific provider (10.8%). Each figure below is the share of a model's 40 answers in which the behavior appeared at least once, averaged across the 3 models with the full per-model range in parentheses:
- Recommends hiring a professional: 51.7% on average (ChatGPT 60%, Claude 47.5%, Gemini 47.5%) — a 13-point spread.
- Gives selection criteria: 47.5% on average (ChatGPT 45%, Claude 50%, Gemini 47.5%) — a 5-point spread.
- Asks a clarifying question: 41.7% on average (ChatGPT 62.5%, Claude 62.5%, Gemini 0%) — a 63-point spread.
- Gives price or cost information: 26.7% on average (ChatGPT 30%, Claude 25%, Gemini 25%) — a 5-point spread.
- Mentions local proximity: 25.8% on average (ChatGPT 32.5%, Claude 25%, Gemini 20%) — a 13-point spread.
- Tells the buyer to verify credentials: 19.2% on average (ChatGPT 25%, Claude 15%, Gemini 17.5%) — a 10-point spread.
- Mentions case studies or portfolio: 17.5% on average (ChatGPT 20%, Claude 17.5%, Gemini 15%) — a 5-point spread.
- Tells the buyer to check reviews: 16.7% on average (ChatGPT 22.5%, Claude 15%, Gemini 12.5%) — a 10-point spread.
- Warns about red flags or scams: 15.8% on average (ChatGPT 17.5%, Claude 12.5%, Gemini 17.5%) — a 5-point spread.
- Names a specific provider: 10.8% on average (ChatGPT 7.5%, Claude 10%, Gemini 15%) — a 8-point spread.
- Recommends multiple quotes: 5% on average (ChatGPT 7.5%, Claude 7.5%, Gemini 0%) — a 8-point spread.
- Suggests a DIY approach first: 2.5% on average (ChatGPT 2.5%, Claude 2.5%, Gemini 2.5%).
Trust signals
How well the models protect the recreation entertainment buyer.
Beyond whether to hire, the rubric codes how carefully each assistant protects the recreation entertainment buyer once a decision is made. Telling the buyer to check reviews or ratings appeared in 16.7% of answers on average. Verifying credentials or certifications appeared in 19.2%. Warning about red flags or scams appeared in 15.8%.
On structuring the decision, a selection-criteria checklist showed up in 47.5% of answers on average and a recommendation to gather multiple quotes in 5%. The single least-reproduced protective signal for recreation entertainment is "recommends multiple quotes" at 5% on average — the clearest opening for content that supplies it, since the models are not yet reliably surfacing that guidance on their own.
Referral behavior
Do AI models name Recreation Entertainment providers?
For service providers the decisive question is whether these systems name anyone at all. Across 120 recreation entertainment answers, a specific provider was named in 10.8% of responses on average — roughly 0.4 distinct providers per answer. In practice the assistants behave far more as an explanatory layer than as a referral engine for recreation entertainment: visibility comes from being the reasoning a model reproduces, not from being the named recommendation.
The question set
What these 40 Recreation Entertainment questions cover.
The 40 questions behind every percentage on this page were drawn from real recreation entertainment (professional services; buyer hiring decisions for this specific service) buyer journeys. Each was put to all 3 models once, with identical wording, so the rates above describe how the assistants handled this exact recreation entertainment question set — not a general prior or a hand-picked subset. The full list is shown earlier on this page; the coded percentages are what those specific questions produced.
How to read this
A note on the numbers.
A percentage here is the share of a model's 40 answers in which the behavior appeared at least once — not a confidence score. Because each model answered every question exactly once on 2026-07-06, the figures describe this specific recreation entertainment question set and snapshot rather than a general prior. The full protocol and coding rubric are documented in the study methodology.
Methodology
A controlled snapshot, documented end to end.
40 standardized buyer questions per industry, one response per model per question (ChatGPT (gpt-5-mini), Claude (claude-sonnet-5), Gemini (gemini-3-flash-preview)), collected 2026-07-06, coded against a fixed 12-behavior rubric with human QA. AI outputs vary with model version, location and time — figures describe this sample and window, and are refreshed each edition. Read the full methodology →