AI SEO Statistics: Web Designer (2026-07 edition)

Reading the 45 answers model by model shows how differently the three assistants treat the same web designer questions. On the most consequential behavior — whether to send the buyer to a professional at all — the rate ranged from 66.7% (ChatGPT) down to 40% (Claude), a 27-point gap on an identical question set.

Across the 15 web designer answers it produced, ChatGPT recommended hiring a professional in 66.7% of them and suggested a DIY approach first 20% of the time. It named a specific provider in 13.3% of answers (about 0 distinct providers per answer) and included price or cost information 0% of the time. ChatGPT asked a clarifying question before answering in 6.7% of cases, warned about red flags or scams in 6.7%, and told the buyer to verify credentials in 0%, averaging 625 words per answer. On the remaining cues it told the buyer to check reviews in 13.3%, pointed to case studies or a portfolio in 20%, and framed the choice around local proximity in 0%; a selection-criteria checklist appeared in 26.7% of its answers and a recommendation to gather multiple quotes in 0%.

Across the 15 web designer answers it produced, Claude recommended hiring a professional in 40% of them and suggested a DIY approach first 20% of the time. It named a specific provider in 6.7% of answers (about 0.3 distinct providers per answer) and included price or cost information 0% of the time. Claude asked a clarifying question before answering in 46.7% of cases, warned about red flags or scams in 33.3%, and told the buyer to verify credentials in 0%, averaging 289 words per answer. On the remaining cues it told the buyer to check reviews in 6.7%, pointed to case studies or a portfolio in 26.7%, and framed the choice around local proximity in 13.3%; a selection-criteria checklist appeared in 46.7% of its answers and a recommendation to gather multiple quotes in 0%.

Across the 15 web designer answers it produced, Gemini recommended hiring a professional in 40% of them and suggested a DIY approach first 0% of the time. It named a specific provider in 13.3% of answers (about 0.3 distinct providers per answer) and included price or cost information 20% of the time. Gemini asked a clarifying question before answering in 0% of cases, warned about red flags or scams in 20%, and told the buyer to verify credentials in 0%, averaging 287 words per answer. On the remaining cues it told the buyer to check reviews in 0%, pointed to case studies or a portfolio in 6.7%, and framed the choice around local proximity in 0%; a selection-criteria checklist appeared in 33.3% of its answers and a recommendation to gather multiple quotes in 0%.

Taken together, ChatGPT is the assistant most likely to route a web designer buyer to a professional (66.7%) and Claude the least (40%). ChatGPT produced the longest answers, at 625 words on average. Specific providers were named most often by ChatGPT (13.3%) — even there, roughly one answer in 8 carried a name.

On other behaviors the three models move almost in lockstep — the points of near-consensus for web designer, where all three landed within a few points of each other:

• Tells the buyer to verify credentials: 0% across all three models.
• Recommends multiple quotes: 0% across all three models.
• Names a specific provider: 6.7%–13.3% across all three (a 7-point spread).
• Tells the buyer to check reviews: 0%–13.3% across all three (a 13-point spread).

Measured question by question, the three assistants coded a response the same way most consistently on "tells the buyer to verify credentials" (identical coding in 100% of questions) and least consistently on "recommends hiring a professional" (46.7%).

Beyond whether to hire, the rubric codes how carefully each assistant protects the web designer buyer once a decision is made. Telling the buyer to check reviews or ratings appeared in 6.7% of answers on average. Verifying credentials or certifications appeared in 0%. Warning about red flags or scams appeared in 20%.

On structuring the decision, a selection-criteria checklist showed up in 35.6% of answers on average and a recommendation to gather multiple quotes in 0%. The single least-reproduced protective signal for web designer is "tells the buyer to verify credentials" at 0% on average — the clearest opening for content that supplies it, since the models are not yet reliably surfacing that guidance on their own.

The 15 questions behind every percentage on this page were drawn from real web designer (professional services; buyer hiring decisions for this specific service) buyer journeys. Each was put to all 3 models once, with identical wording, so the rates above describe how the assistants handled this exact web designer question set — not a general prior or a hand-picked subset. The full list is shown earlier on this page; the coded percentages are what those specific questions produced.