AI SEO Statistics: Nopcommerce (2026-07 edition)
40 questions · 120 AI responses · 3 models · measured 2026-07-06
The question bank
The questions we tested — sampled from real buyer journeys in nopcommerce.
Each model answered every question once, same wording, same day. These are the prompts behind every percentage on this page.
Show all 40 questions
Model by model
18-point average divergence: which AI you ask changes the answer.
The divergence index is the average gap between the most and least likely model per behavior. Higher = the models disagree more about nopcommerce buyers.
| ChatGPT | Claude | Gemini | Consensus | |
|---|---|---|---|---|
| Recommends hiring a professional | 50% | 33% | 25% | 60% |
| Suggests DIY first | 33% | 13% | 10% | 65% |
| Names specific providers | 20% | 25% | 38% | 58% |
| Gives price or cost info | 23% | 13% | 20% | 73% |
| Tells to check reviews | 8% | 5% | 3% | 85% |
| Tells to verify credentials | 5% | 3% | 8% | 90% |
| Mentions case studies / portfolio | 10% | 8% | 3% | 83% |
| Mentions local proximity | 3% | 5% | 5% | 90% |
| Gives selection criteria | 30% | 20% | 25% | 65% |
| Warns about red flags | 5% | 5% | 8% | 88% |
| Asks a clarifying question | 53% | 40% | 3% | 30% |
| Recommends multiple quotes | 8% | 5% | 0% | 88% |
By model
How each assistant handled Nopcommerce questions.
Reading the 120 answers model by model shows how differently the three assistants treat the same nopcommerce questions. On the most consequential behavior — whether to send the buyer to a professional at all — the rate ranged from 50% (ChatGPT) down to 25% (Gemini), a 25-point gap on an identical question set.
Across the 40 nopcommerce answers it produced, ChatGPT recommended hiring a professional in 50% of them and suggested a DIY approach first 32.5% of the time. It named a specific provider in 20% of answers (about 0.6 distinct providers per answer) and included price or cost information 22.5% of the time. ChatGPT asked a clarifying question before answering in 52.5% of cases, warned about red flags or scams in 5%, and told the buyer to verify credentials in 5%, averaging 649 words per answer. On the remaining cues it told the buyer to check reviews in 7.5%, pointed to case studies or a portfolio in 10%, and framed the choice around local proximity in 2.5%; a selection-criteria checklist appeared in 30% of its answers and a recommendation to gather multiple quotes in 7.5%.
Across the 40 nopcommerce answers it produced, Claude recommended hiring a professional in 32.5% of them and suggested a DIY approach first 12.5% of the time. It named a specific provider in 25% of answers (about 0.8 distinct providers per answer) and included price or cost information 12.5% of the time. Claude asked a clarifying question before answering in 40% of cases, warned about red flags or scams in 5%, and told the buyer to verify credentials in 2.5%, averaging 328 words per answer. On the remaining cues it told the buyer to check reviews in 5%, pointed to case studies or a portfolio in 7.5%, and framed the choice around local proximity in 5%; a selection-criteria checklist appeared in 20% of its answers and a recommendation to gather multiple quotes in 5%.
Across the 40 nopcommerce answers it produced, Gemini recommended hiring a professional in 25% of them and suggested a DIY approach first 10% of the time. It named a specific provider in 37.5% of answers (about 1 distinct providers per answer) and included price or cost information 20% of the time. Gemini asked a clarifying question before answering in 2.5% of cases, warned about red flags or scams in 7.5%, and told the buyer to verify credentials in 7.5%, averaging 229 words per answer. On the remaining cues it told the buyer to check reviews in 2.5%, pointed to case studies or a portfolio in 2.5%, and framed the choice around local proximity in 5%; a selection-criteria checklist appeared in 25% of its answers and a recommendation to gather multiple quotes in 0%.
Taken together, ChatGPT is the assistant most likely to route a nopcommerce buyer to a professional (50%) and Gemini the least (25%). ChatGPT produced the longest answers, at 649 words on average. Specific providers were named most often by Gemini (37.5%) — even there, roughly one answer in 3 carried a name.
Where they disagree
The behaviors where the choice of model changes the answer.
The divergence index for this study is 18.2 points — the average distance between the most and least likely model across the coded behaviors. The gaps below are where which assistant a nopcommerce buyer happens to ask matters most:
- Asks a clarifying question: from 2.5% (Gemini) to 52.5% (ChatGPT) — a 50-point spread.
- Recommends hiring a professional: from 25% (Gemini) to 50% (ChatGPT) — a 25-point spread.
- Suggests a DIY approach first: from 10% (Gemini) to 32.5% (ChatGPT) — a 23-point spread.
- Names a specific provider: from 20% (ChatGPT) to 37.5% (Gemini) — a 18-point spread.
- Gives price or cost information: from 12.5% (Claude) to 22.5% (ChatGPT) — a 10-point spread.
The widest single gap — asks a clarifying question, 50 points — means a nopcommerce buyer can receive materially different guidance on the same question depending only on which assistant they happen to open, so any visibility strategy built on a single model's behavior describes only part of the nopcommerce market.
Where they agree
The points of near-consensus in Nopcommerce.
On other behaviors the three models move almost in lockstep — the points of near-consensus for nopcommerce, where all three landed within a few points of each other:
- Mentions local proximity: 2.5%–5% across all three (a 3-point spread).
- Warns about red flags or scams: 5%–7.5% across all three (a 3-point spread).
- Tells the buyer to check reviews: 2.5%–7.5% across all three (a 5-point spread).
- Tells the buyer to verify credentials: 2.5%–7.5% across all three (a 5-point spread).
Measured question by question, the three assistants coded a response the same way most consistently on "tells the buyer to verify credentials" (identical coding in 90% of questions) and least consistently on "asks a clarifying question" (30%).
Every behavior, measured
All twelve coded behaviors for Nopcommerce, averaged across the three models.
The behaviors AI models reproduce most often for nopcommerce are recommends hiring a professional (35.8% on average), asks a clarifying question (31.7%) and names a specific provider (27.5%); the rarest are recommends multiple quotes (4.2%), mentions local proximity (4.2%) and tells the buyer to verify credentials (5%). Each figure below is the share of a model's 40 answers in which the behavior appeared at least once, averaged across the 3 models with the full per-model range in parentheses:
- Recommends hiring a professional: 35.8% on average (ChatGPT 50%, Claude 32.5%, Gemini 25%) — a 25-point spread.
- Asks a clarifying question: 31.7% on average (ChatGPT 52.5%, Claude 40%, Gemini 2.5%) — a 50-point spread.
- Names a specific provider: 27.5% on average (ChatGPT 20%, Claude 25%, Gemini 37.5%) — a 18-point spread.
- Gives selection criteria: 25% on average (ChatGPT 30%, Claude 20%, Gemini 25%) — a 10-point spread.
- Suggests a DIY approach first: 18.3% on average (ChatGPT 32.5%, Claude 12.5%, Gemini 10%) — a 23-point spread.
- Gives price or cost information: 18.3% on average (ChatGPT 22.5%, Claude 12.5%, Gemini 20%) — a 10-point spread.
- Mentions case studies or portfolio: 6.7% on average (ChatGPT 10%, Claude 7.5%, Gemini 2.5%) — a 8-point spread.
- Warns about red flags or scams: 5.8% on average (ChatGPT 5%, Claude 5%, Gemini 7.5%) — a 3-point spread.
- Tells the buyer to check reviews: 5% on average (ChatGPT 7.5%, Claude 5%, Gemini 2.5%) — a 5-point spread.
- Tells the buyer to verify credentials: 5% on average (ChatGPT 5%, Claude 2.5%, Gemini 7.5%) — a 5-point spread.
- Mentions local proximity: 4.2% on average (ChatGPT 2.5%, Claude 5%, Gemini 5%) — a 3-point spread.
- Recommends multiple quotes: 4.2% on average (ChatGPT 7.5%, Claude 5%, Gemini 0%) — a 8-point spread.
Trust signals
How well the models protect the nopcommerce buyer.
Beyond whether to hire, the rubric codes how carefully each assistant protects the nopcommerce buyer once a decision is made. Telling the buyer to check reviews or ratings appeared in 5% of answers on average. Verifying credentials or certifications appeared in 5%. Warning about red flags or scams appeared in 5.8%.
On structuring the decision, a selection-criteria checklist showed up in 25% of answers on average and a recommendation to gather multiple quotes in 4.2%. The single least-reproduced protective signal for nopcommerce is "recommends multiple quotes" at 4.2% on average — the clearest opening for content that supplies it, since the models are not yet reliably surfacing that guidance on their own.
Referral behavior
Do AI models name Nopcommerce providers?
For service providers the decisive question is whether these systems name anyone at all. Across 120 nopcommerce answers, a specific provider was named in 27.5% of responses on average — roughly 0.8 distinct providers per answer. In practice the assistants behave far more as an explanatory layer than as a referral engine for nopcommerce: visibility comes from being the reasoning a model reproduces, not from being the named recommendation.
The question set
What these 40 Nopcommerce questions cover.
The 40 questions behind every percentage on this page were drawn from real nopcommerce (technology / SaaS; buyer hiring decisions for this specific service) buyer journeys. Each was put to all 3 models once, with identical wording, so the rates above describe how the assistants handled this exact nopcommerce question set — not a general prior or a hand-picked subset. The full list is shown earlier on this page; the coded percentages are what those specific questions produced.
How to read this
A note on the numbers.
A percentage here is the share of a model's 40 answers in which the behavior appeared at least once — not a confidence score. Because each model answered every question exactly once on 2026-07-06, the figures describe this specific nopcommerce question set and snapshot rather than a general prior. The full protocol and coding rubric are documented in the study methodology.
Methodology
A controlled snapshot, documented end to end.
40 standardized buyer questions per industry, one response per model per question (ChatGPT (gpt-5-mini), Claude (claude-sonnet-5), Gemini (gemini-3-flash-preview)), collected 2026-07-06, coded against a fixed 12-behavior rubric with human QA. AI outputs vary with model version, location and time — figures describe this sample and window, and are refreshed each edition. Read the full methodology →