- Ranking distribution (Top 3 / Top 10 / Top 100)
- Local pack visibility (GBP impressions + actions)
- Review velocity (new reviews/month + response rate)
- Conversion paths (calls, forms, directions)
- Content coverage (service + procedure pages built)
Editorial note: Benchmarks and statistics presented are based on AuthoritySpecialist campaign data and publicly available industry research. Results vary significantly by market, firm size, competition level, and service mix.
The 5 metrics that matter most
How to use benchmarks without misleading yourself
Benchmarks are only useful when paired with your market reality. A competitive metro and a small town behave differently.
The goal is to confirm the system is compounding: more coverage → more visibility → more branded demand → more authority.
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See the main strategy page for this cluster.