This guide is written for practice owners and office managers who are responsible for their dental website's performance but don't have a technical background. You don't need to be an SEO specialist to complete this audit — you need to know what to look for and what the findings mean.
Run this diagnostic if any of the following apply to your practice:
- Your rankings have dropped over the past three to six months without an obvious explanation.
- You're getting impressions in Google Search Console but very few clicks.
- A competitor recently launched a website and is now outranking you for your core services.
- You've never had an SEO audit done — or the last one was more than 18 months ago.
- You're about to invest in paid search and want a clean organic foundation first.
This audit will not replace a professional technical review, particularly for practices with large sites, multiple locations, or recent migrations. Think of it as a structured self-assessment that surfaces the most common and highest-impact problems. If you discover issues you can't resolve yourself, the audit output becomes a useful brief for an SEO specialist — you'll know exactly what you're asking them to fix.
Important: This guide covers general SEO diagnostics. It does not constitute legal, compliance, or healthcare marketing advice. Verify any claims about patient data, HIPAA-adjacent tracking tools, or advertising regulations with your compliance advisor before making changes.